Brand Values - The MTN Group

Brand ValuesThe MTN Group is a multinational company operating in a wide range of countries and cultures. The Group has, at its core, five shared values that address our business principles, conduct and interaction with all our stakeholders.

LeadershipIngredients - Foresight, Commitment, Guidance
Building a future for our people and the customers we serve
Leading the way through connectivity enablement
IntegrityIngredients - Solid Principles, Trusted, Togetherness
We are, because of you, our customer.
We are, because of you, our employee.
With your trust and belief, we will always succeed.

Can-DoIngredients - Optimism, Future focus, Passionate, Happening
Creating brighter futures, for everyone whose life we touch
Empowering people, communities and countries
Creating possibility
InnovationIngredients - Simplicity, Imagination, Insight, Creativity
Doing things differently
Making unlikely connections
The unexpected exceeds expectations
RelationshipsIngredients - Teamwork, Friendly, Personal, Warm and Caring
Connecting with people on ‘their level’
Having empathy for their unique situations
Building relationships with our customers (internal and external)

MTN Group Strategy
OverviewThe MTN Group believes that information and communication technologies (ICT) are an indispensable catalyst for economic development, one that affords developing countries the opportunity to leapfrog many stages of modernisation from a technological perspective.
The Group's aim to achieve excellence in each operation and in corporate citizenship presents many challenges. Each of our businesses faces differing economic, social and regulatory requirements. Each faces competition and rapid technological advances that prescribe tailored responses. Nonetheless, at a group level, our key strategies are clear:
We will focus on increasing communications network capacity where needed, and not merely increasing geographic coverage.

We will concentrate on increasing customer loyalty, and stimulating usage through innovative services.
We will continue to play an important role in bridging the digital divide, providing telecommunications services in emerging markets.

We will continue to invest in emerging markets, developing new growth engines to fuel the next phase of our development and diversifying our revenue sources.
We will continue to support African continental and emerging market development initiatives.
We will continue to embrace the philosophies of corporate citizenship and sustainable development in all our operations.

MTN Growth PhilosophyMTN has adopted a two-fold expansion strategy of leveraging existing business while growing into new markets. The strategy has proven to be sound and has enabled us to meet our objective of developing telecommunications in emerging markets and realising a good return on investments (ROI). The strategy is characterised by the following:

Pursuit of new geographies
MTN Group is routinely evaluating new license bids, but also license acquisition opportunities in emerging markets.Making small/uneconomic licenses attractive
MTN has adopted a regional approach aimed at consolidation and creating economies of scale.Leveraging common infrastructure to exploit new opportunities
Fixed line services, Data and Internet, Satellite, Applications Transmission capacity, VPN.Focus on R&D and innovation to create new services
MTN has created an incubator environment within in its quest for innovative offerings. The Group's success, in this regard, is manifest in developed new applications, e.g. mobile payments and utilising Voice over Internet Protocol (VoIP).

Platform for Continued GrowthSound investment criteria when rolling out into new markets has been a key discipline that has helped us maintain a good balance between operational objectives and shareholder return.

Making a significant and real contribution to the economies of the territories in which we operate is a priority for MTN and is an important component of our vision to be a leading provider of telecommunications in emerging markets. In line with this, up to December 2005, our investment in cellular infrastructure in our operating territories had already exceeded R30 billion, a significant contribution also to the New Partnership for Africa's Development (NEPAD) goals for ICT development for the continent.