‘Why we inaugurated Time to Shine’

Mr. Walter Drenth

Consumers of popular larger beer, Star, have an opportunity to win brand new Toyota cars and a range of other prizes in a new campaign the brand has just inaugurated.
The beer and other products from the stable of Nigerian Breweries are famous for sensational promotion packages but officials say the current one is even the biggest consumer reward scheme based on the volume of prizes and number of people targeted.

With N20m also to be won, the campaign tagged Star Time to Shine promo, which intends to reward over eight million people, also has in store 160 32-inch LCD TV sets, 6.3 million free drinks, pens, base ball caps, t-shirts and umbrellas.
According to the company’s Marketing Director, Mr. Walter Drenth, Star Lager beer is constantly looking for ways to put smiles on the faces of its loyal consumers.
At a media briefing on the scheme, Drenth, who was represented by the Media and Public Affairs Manager, Mr. Edem Vindah, said the Star Time To Shine promo was designed to appreciate and reward the loyalty shown the brand by consumers over the years. He said the main objective of the promotion was to give consumers a chance to win prizes.

“This is the time to reward and say ‘Thank you’ to the millions of our consumers in every part of Nigeria. It is with pride that I introduce the Star Time To Shine promo – a national consumer promotion designed to reward our loyal consumers all over the country with various fantastic prizes,” he added. The promo, he further says, is crown-cork based and in two categories – instant prize corks and draw crown corks.
His words, “The instant crown cork means consumers buy and open a bottle of Star and while enjoying the premium quality, look under the crown cork, and their passport to shine is staring them in the face. There will also be draw corks containing special numeric codes with prizes won weekly. Instant prizes will be redeemed from any of the 1,200 redemption centres nationwide.”
Draws for the Star Time To Shine promo will be held weekly in different bars around Nigeria from October 12, 2012.

Drenth recalled that recently, Star upgraded its packaging to reassure its consumers of the brand’s commitment to quality and as another mark of its leadership in the Nigerian beer market.
He noted, “You have seen the campaigns of Star on various media encouraging our consumers to experience the Shine of Quality that only Star brings and Shine On. It’s been a very busy and important year for the Star brand and as we used to say, there’s never a dull moment.”

Apart from direct promos, Star is a key facilitator in the Nigerian entertainment industry. Its key projects include the Star Trek, which has benefited many artistes from within and outside the country; and Star Quest, which is a talent hunting and developing one. It also supports festivals, while powering various entertainment programmes on TV.