A California company has recently launched an interesting new product
which may signal a major breakthrough in weight loss. The company, SENSA®, came up with an innovative way to help us stop overeating.
First, the theory behind the product. The obvious fact is that we eat
too much. But, why? It turns out that's the way we’re programmed.
Throughout our human history, food had been scarce, so in order to
ensure survival, humans have been conditioned to eat as much as they can
whenever food is available. Unfortunately, when food is abundant and
rich in calories, as it is today, the results can be ugly.
Enter Dr. Alan Hirsch, an intrepid doctor and scientist, whose
lifelong specialty has been understanding how our senses, and in
particular, smell and taste affect the brain's behavior. Dr. Hirsch
noticed that many patients who had lost their sense of smell and taste
due to illness or accident experienced rapid weight gain. Certain
smells and tastes seemed to be acting on the body to control the
appetite.
Dr. Hirsch studied hundreds of compounds, and after years of
research, developed a set of virtually odorless and tasteless food
sprinkles called, "Tastants" that have shown a strong impact on the
body's appetite-control center. Then, in one of the largest research
studies of a non-prescription weight-loss system, these “Tastants” were
tested for effectiveness as a means of weight loss.
The results were significant: Over a six month period, 1,436 women
and men sprinkled flavorless "Tastant" crystals on everything they ate,
and lost an average of 30.5 pounds†; nearly 15 percent of their total
body weight.
Participants achieved these results without having to follow any traditional diet.
Best of all, because it is tasteless, odorless, contains no
stimulants, and doesn't directly interact with the digestive system, no
unpleasant side-effects were reported in studies. None of the horror
stories associated with "fat-blockers" or stimulant based weight loss
systems.
According to Dr Hirsch, ”SENSA merely helps you eat less of the foods
you normally eat and gain greater satisfaction from smaller portions."
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