(Boston)
- If you haven’t heard the whispers, there’s a new supplement at GNC
that’s got executives interested. Out of the tens of thousands of products sold
by the nutrition giant, this particular supplement, a free testosterone booster
known as Test X180 Ignite, is already well on its way to becoming
one of GNC’s top 10 grossing products in a matter of months. The success is
borderline inexplicable so we decided to ask the company's Chief Marketing
Officer his secret.
“It’s
not complicated," said the CMO. We sell a great product at a lower price
than many of our competitors. Customers are smart - if you create a product
that can benefit millions of Americans and it works, it’s going to sell. That’s
what we’ve done here.”
Despite
early success, Test X180 Ignite hasn’t been perfect. Because the product’s key
ingredient is a very rare fenugreek seed extract known as Testofen, being able
to keep up with the demand has been a challenge. “It’s a good problem to have,
but one we struggle with everyday,” said the CMO. “Reality is, the supply is
limited and keeping up with our customers isn’t easy. As we continue to work
out the kinks in our supply chain, the best advice I can offer at the moment is
if you see it, buy it, before you miss your opportunity. I think you’ll be
impressed by the results.”
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