Following the receipt of hundreds of thousands of entries from potential contestants, all is now set for the regional auditions of Maltina Dance All season eight (MDA 8), the popular family dance show sponsored by Maltina, the nation’s number one malt drink from the stable of Nigerian Breweries Plc.
As the process of selecting Nigeria’s top dancing family enters a critical stage, contestants are gearing up by dusting their dance shoes ready for action in the tough selection process. The exciting and emotional process will be kick-started with regional auditions in Port Harcourt, the Rivers State capital.
The regional auditions are used as the platform to select family representatives who are expected to qualify their families before the show proper kicks off. Aside Port-Harcourt, the other auditioning centres are Lagos and Abuja. A breakdown of the regional auditioning dates released by the brand shows that it will kick off in Port Harcourt at the Atrium Event Centre on July 18 – 19; Lagos – National Theatre on July 24- 26 and Abuja – Nicon Luxury Hotel on August 1 – 2. Consumers who missed the opportunity of registering online at http://www.maltinadanceall.tv would have the opportunity to register at the audition venues.
During these regional auditions, consumers and respective family members also stand a chance to win any of the fantastic regional dance competition prizes.
Speaking on the show, the senior brand manager Maltina, Mr. Adewole Adedeji, said building any brand that could stand the test of time and leave footprints in the sands of time was a very long journey.
“We are glad with the evolution of the Maltina brand over the years and the impact it has made thus far. We are also very excited about what season eight of MDA has in store for us. You will agree with me that eight years is a long time for a show to still remain relevant and we’re very glad that Maltina, through MDA, continues to bring the brand experience of sharing happiness and fun to the consumer. The MDA ‘Rhythm of Happiness’ edition will be refreshingly unique because we put a lot of work into it. Every year there is something bigger and better.”’
On what is up for grabs for this year’s edition, Adedeji said the winning family would go home with the grand prize of a whooping sum of N10 million. The first and second runners up will also get N3 million and N1 million respectively. This is a considerable increase from the N6 million, N1 million and N500,000 won last year by contestants.
The TV show will be aired from September 7 this year on major TV networks with videos uploaded on YouTube and Facebook. Also, viewers can participate and win fabulous prizes through the interactive sms platform during the show.
It would be recalled that the 2007 edition produced the Onye family as winners; in 2008 it was the Opuwari family that carted away the star prize; in 2009 the nation’s best dance family was the Ibiams, in 2010 the Adejos held sway and in 2011 the Ekubos showed Nigerians why they were crowned the number one dance family. In 2012 the Greens were crowned the best dance family with the unforgettable swinging moves of Opus and his sister. The Briggs family won the 2013 edition.
Since its introduction into the Nigerian market in 1976, Maltina has evolved to become the nation’s number one malt drink with high quality natural malt drink, fortified with essential vitamins and minerals. This affords the entire family the vitality and superior nourishment necessary for daily activities – including those special fun moments shared with friends and loved ones.
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