Rihanna is close to inking a seven-figure deal to design sneakers and clothing
for Puma, Confidenti@l has learned.
We’re told the sportswear giant is already building a team to work on
the “lifestyle” line.
“She is going to have her own coordinator to go to at Puma who only
handles her, and they’ll have a junior coordinator helping them,” said our
insider. “The focus is shoes, but she will also be helping with pants and
tops.”
We’re told the contract is worth just over $1 million and will prevent
the Adidas-obsessed star from wearing rivals’ brands. “She will have to slowly
start to incorporate Puma into her wardrobe,” said the source. “She will be
wearing all Puma gear in shoots and out and about.”
While RiRi hasn’t made it official yet, we hear she’s on board.
No comments:
Post a Comment