Banking Compliance, Risk and Analytics Solutions pioneer iCreate
Software has announced a change in its brand name. The new brand name
will be ‘Fintellix Solutions’.
This development is a logical step forward as the company continues
to evolve rapidly as architects of a new, smarter, data-driven financial
technology landscape with their niche banking Compliance, Risk and
Analytics offerings. The decision therefore was to opt for a new
identity that conveys their singular focus area (i.e. Financial
Intelligence) better and aids memorability / quicker brand recall.
Depicted below is a visual rendition of the new Fintellix brand:
ARCHITECTS OF THE SMART BANKSCAPE
Fintellix will be the single, consolidated entity that will convey
the company’s new corporate as well as its product/solution brand
identity. This change will also include a transformation of the visual
identity of the brand across the company’s solution and service
offerings. The brand refresh exercise also coincides with the company’s
growth, diversity and expansion to newer geographies which includes
North America and Oceania. Fintellix will also encapsulate a brand new
product architecture that emphasises the company’s pioneering hypothesis
around unified, data-driven banking insights as the foundation for
building strong pillars for banking Compliance, Risk and Analytics.
For existing users of the company’s Biz$core product suite, the
current product license will remain unaffected; and will get access to
all enhanced product features of Fintellix with the next upgrade of
Biz$core which will lead to Fintellix. While the company will continue
to retain their current organisational structure and customer points of
contact will remain unchanged, they will be migrating their e-mail
addresses to the new first-name.last-name@fintellix.com format. Also, the company’s website will henceforth be accessible at www.fintellix.com, which will also feature a provision for quicker customer support.
Speaking on the occasion, Vivek Subramanyam, CEO, Fintellix,
remarked, “Our new brand name augments our strategic vision to help
global banks grow while complying, by providing innovative alternatives.
Also, our re-engineered product roadmap will feature Risk &
Compliance solutions designed to harness the capabilities of Big Data,
Mobile and Cloud. I would like to take this opportunity to thank each
one of our employees, customers and partners for their invaluable
support without which we wouldn’t have reached this milestone. Fintellix
will continue to deliver compelling value to surpass customer
expectations with every engagement. All of us at Fintellix look forward
to further enriching our collaboration as we move ahead in our journey”.
About Fintellix Solutions (formerly iCreate Software India Private Limited)
Headquartered in Bangalore, India and with Delivery and Sales offices
in Mumbai, Manila, Johannesburg, Dubai and New York, Fintellix is a
leading Compliance, Risk & Analytics Products and Solutions provider
for the Global Financial Services Industry. Fintellix’s solutions are
available for on-premises implementations as well as provisioning from
Regional Cloud Infrastructure. Fintellix is currently active in India,
US, Europe, Middle-East, Africa, South East Asia and counts some of the
Global Top 50 Banks and Leading Global/ Regional banks among its
clients. Fintellix is funded by venture capital majors Sequoia Capital
and IDG Ventures to accelerate market expansion and boost product
innovation efforts. www.fintellix.com
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