Marsala picked as Pantone's 2015 Color of the Year

Drink it up!

Talk about a full-bodied color.

The color experts at Pantone have named Marsala the 2015 hue of the year, making the rich, reddish-brown shade inspired by the Sicilian wine the must-have hue of the coming year.

"Hardy, robust, satisfying, fulfilling. At the same time there's a certain glamour that's attached to this color," Leatrice Eiseman, the executive director of the Pantone Color Institute, said.

Marsala, with its retro, earthy feel, dethrones Radiant Orchid, the luridly bright purplish-pink tinge that was heralded as the 2014 color of the year.

Emerald green and Tangerine Tango had their time to shine in 2013 and 2012, respectively.

The naming of Marsala as color of the year is hugely important for those in fashion, beauty and home goods, among other industries, as it often heavily influences what retails will stock in the coming year.

Some designers embraced the hue in their Spring/Summer 2015 collections, seeping their garments in the wine-colored hue in lieu of pastels or other airy fabrics.

But don't expect the wine-inspired color to overtake a look, Eiseman said.

"It's not the color that swallows the world," she added, noting that the color should be seen as more of an accent, adding a splash of warmth to a room with a throw pillow or rug, or in beauty, with a Marsala-colored nail or bold, moody lip.

Makeup giant Sephora is again partnering with Pantone to create a limited-edition makeup set with Marsala-colored eye shadow palettes, cheek stains, lipstick, and even mascara, calling the new hue a "bold pop of neutral."

But not everyone agrees on the all-important color of the year.

Paint giant Sherwin-Williams picked Coral Reef, a pinky-orange hybrid that evokes trends of the 1970s, last month. Meanwhile, Benjamin Moore settled on Guiford Green, a light sage hue inspired by house