BRAND SPARK: Malta Guinness Vs Amstel Malta

For decades, the different Malt Drinks in Nigeria have been involved in a very fierce battle for market supremacy, which as we all know only the strong will survive and indeed survived as you would come to find out later.

With several promos and offers, these brands are relentless, as they’re throwing everything into the contest—wooing of customers in the most populous black nation.

Despite their efforts over the years, only few of these brands have survived the heat.

Amstel Malt by Nigeria Breweries and Malta Guiness by Guiness Nigeria are some of the malt drinks in the country that have been able to survive the fierce competition.

Malta Guinness

Malta Guinness was introduced into the market in 1990 by Nigeria Guinness Plc.

It came with great taste and, above all, no after-taste.

This feat was a big relief for consumers. Soon, a generally accepted rumour spread like a wild fire, stating that Malta Guinness acts as a blood booster or blood tonic.

Malta Guinness is brewed with only the finest ingredients; Sucrose, Maize, Sorghum, Barley, Malt extract, Sorghum Malt, Caramel, Hops, water, several vitamins & minerals, etc.

With the advent of social media and the continuous migration of brands to the new media platforms, Malta Guiness has also joined the bandwagon of migrants.

The brand boast of 1, 488 followers on micro-blogging platform, Twitter and a total Facebook page likes of 164, 431.

Harping on celebrities brand ambassadorship deals, Malta Guinness houses the likes of Nollywood actor, Mike Ezunronye and Singer Omawunmi Megbele.

Amstel Malta

To constantly lead the market, Nigerian Breweries launched the low-sugar malt drink, Amstel Malta, in 1994.

The new addition became the latest gold rush in the market, forcing other malt brands on their toes.

Health conscious Nigerians went for Amstel Malta.

Amstel Malta rivalled its own sister brand (Maltina) from the same mother.

Amstel Malta is of international heritage from the Amstel brouwerij which dates back to 1870.

Amstel Malta has a special low sugar formulation. It contains fewer carbohydrates.

The brand adopted Nollywood films as a sponsorship platform in 2005.

It also sponsored the just concluded Africa Magic Viewers Choice Awards in association with Multichoice.

The brand has 3,867 twitter followers, on Facebook it has garnered 160,459 so far.

While on photo-sharing platform, Instagram, Amstel Malta has 1,397 followers.

Popular Nollywood actress, Genevieve Nnaji and Chelsea, Super Eagles midfielder, Mikel John Obi are ambassadors of the brand.