Kim Kardashian already broke the Internet. Now she’s poised to break the best-seller lists.
The reality star’s latest project — a coffee-table book of
self-portraits, called “Selfish” — is her most indulgent project yet,
but it’s only going to boost her $65 million brand.
“Every time you think the general public might be sick of Kim
Kardashian, she comes back even stronger,” says Ryan Schinman, founder
of Platinum Rye Entertainment, a marketing company. “Whether it’s the
video game (“Kim Kardashian: Hollywood”) or this picture book, the girl
is an empire. ... This is another seven-figure payday.”
The new volume of voluptuous selfies, cleavies, nudies and belfies
documents her eight years in the spotlight — from her earliest brush
with fame as Paris Hilton’s then-unknown sidekick in 2006 to her current
status as reality TV royalty. The final shot shows the newly minted Mr.
and Mrs. Kanye West’s clasped hands at their 2014 wedding.
It’s easy to mock — indeed, the title almost does it for you — but this
seemingly throwaway collection may end up being just as much a part of
pop-art history as when Andy Warhol painted soup cans.
Indeed, two decades ago, fame meant having the best fashion
photographer capture you, as in Madonna’s groundbreaking “Sex” book in
1992, shot by Fabien Baron, or the iconic Mario Testino’s collection of
Kate Moss portraits in 2011.
But now, true fame is having the public be so obsessed with you that it will even buy your selfies.
Every page in the 300-photo “Selfish” album is another frame in
Kardashian’s overexposure. It begins at age 3 or 4 with Kim’s very first
selfie: a blurred 1984 disposable-camera shot of her with her then-baby
sister Khloe, trying on mom Kris Jenner’s clip-on earrings.
“We didn’t call them selfies back then. I had no idea what I was
saving, just memories, really,” Kardashian tells Harper’s Bazaar in the
only interview she is doing to promote the book.
The glossy scrapbook then segues into 2006 and 2007 nights out clubbing
with Hilton and bestie Brittny Gastineau. Taken together, the photos
from this era aren’t just silly — they also reveal a trend: There are
far more boobs than butts, which move front and center years later.
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