VAIDS

Wednesday, April 15, 2015

Why Nigerian record labels don’t last...



 d1  What happened to Storm Records? Where’s Ultima and Felin? How’s Kennis and Ivory doing these days? How about Little Fish and Kreem? Dove Records? Remember? No one knows the exact number of Labels that have come and gone in the past 20 years. But everyone knows one thing: Now you see them, then they disappear. These guys are no magicians. 


So wetin dey happen? Poor Funding. Everyone that has some little change and a cousin, who’s an artiste thinks they are qualified to own a label. They soon find out it takes more than peanuts and swag.

Unguided Investment: Then they rent a house for the act, buy a car, set up a full studio, do a photo shoot and embark on media blitz. Where’s the product, please?...

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