Henkel will take over the firm's range of laundry detergents and
pre-wash brands to become one of the biggest players in the Australian
market.
The brands had sales of about €110m in the 2014 fiscal year, according to the firm.
Henkel already has a presence in Australia with beauty products.
It
is the maker of recognisable products such as Schwarzkopf shampoo,
while Colgate-Palmolive makes the likes of Cold Power, Dynamo and Fab
detergents in the two countries.
The acquisition
will also allow Henkel to introduce its laundry and home care products
in the two countries, said Bruno Piacenza, Henkel's executive vice
president of laundry and home care.
"This agreement is another
step in the execution of our global strategy to selectively invest in
attractive country category positions."
The company spent €1.8bn on acquisitions globally in 2014 to stay competitive in the consumer goods market.
It reported a 2.3% rise in net profit to €1.6bn last year, helped by growth in emerging markets.
No comments:
Post a Comment