OVER
275,000 Gmail accounts and 30 million sent emails are now said to have the
imprints of mobile messaging double- check app, MailTrack.io. The app takes the
double-checks from mobile messengers to Gmail. Created in Barcelona in the end
of 2013, MailTrack.io was idealized by Nacho González-Barros, a famous serial
entrepreneur in Spain who created websites such as InfoJobs.net and Niumba.
MailTrack.io is a free application that tells its users when
their emails have been opened. The extension takes the double-checks from
programs such as WhatsApp and Telegram and place them inside the Gmail app. The
concept translates the technology from the mass email marketing industry,
well-known in programs like MailChimp, to the popular format of the checks in
individual emails.
As a business strategy, MailTrack follows the freemium model
by offering the double-checks for read confirmation in Gmail for free.
In the
next months, the startup will release its professional version under
MailTrack.io for Work, making the double-checks available also for professional
email address hosted by Google Apps for Work.
In June 2014, MailTrack.io completed a seed investment round
of $460,000. According to González-Barros, the main objective of the startup
this year is to develop extra features for MaiTrack.io and take them to new
platforms, including iOS, Android and Firefox. “The increasing interest on the
email as a productivity tool has been attracting entrepreneurs and investors
everywhere. Our ambition is that MailTrack.io becomes a must-have solution for everyone
that uses it,” he explained.
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