VAIDS

Tuesday, May 12, 2015

Promotion of New Album | Ciara – Jackie TOUR 2015


Its been two years since we have had a new album from the Princess of Crunk and B, Ciara.  Her sixth studio album ‘Jackie‘ is named after her Mother as both an ode to her and also the fact that Ciara herself is now a mother. She stated recently that she is, “much more expressive and confident than I have ever been in my life.”

 
Her 2013 single ‘Body Party’ was a huge commercial success and focused on a private moment between her and featured rapper Future. Their relationship dissolved back in August 2014 and her lead single from the new album, ‘I Bet‘, has further sparked rumours suggesting that Future, the father of Ciara’s first child, may have cheated on her. However, the album doesn’t ever try to be a raucous playlist of diss tracks. It attempts to be a soothing and upbeat collection of Ciara‘s works that work well to prove that she is in a great place. Unfortunately though, it fails on being as good as her previous works.
 
Ciara had already hit the jackpot with her proven winning formula as shown in her first two albums and hit tracks. Her back catalogue is essentially a brilliant, ready-made club playlist. However, it is not really clear what she has tried to achieve in Jackie.

The tracks are good fun, though aren’t as catchy, or as forward-thinking, as ‘Body Party’ or those on albums like Goodies and The Evolution‘One Woman Army’ aims to be her ‘Run The World‘, though its fizzy synths and club sirens makes for a slightly old-fashioned club track. Her stab at more straight-forward pop, ‘I Got You’—is fairly conventional although is sweet pledge of unconditional love for her baby boy that ends with him gurgling and laughing. Ciara reunites with Missy Elliott in the breezy jam ‘That’s How I’m Feelin’, though the track feels like is trying to recreate the magic of 2004’s ‘1, 2 Step.’ The track also features Pitbull and background vocals from singer-songwriter Ester Dean. Ciara and Missy are both fabulous performers with remarkable chemistry, but Pitbull‘s place in this track still remains unclear and quite odd.

However there are still a few great tracks on the album. With her soft, barely-there vocals taking center stage in ‘Dance Like We’re Making Love,’ Ciara can be mistaken for Janet Jacksona popular comparison that she has received many times over her twelve-year career. This track is one of her best slow jams since ‘Ride’ back in 2010. ‘Kiss and Tell’ is also a catchy R&B number with great bass and a whispery hookline that is Ciara’s trademark.

Ultimately, Jackie isn’t a bad album at all and Ciara‘s vocals are improving greatly every time she releases new music.  Ciara‘s sixth album comes from her heart and although it is great to know that she is feeling emboldened by the recent events in her personal life, Jackie doesn’t really know where it is standing and what it is standing for, ultimately making it a bumpy and slightly disappointing ride.

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