MTN's brand ambassadors will soon have a cause to smile as the
company has concluded plans to boost their financial base by splashing
several millions of naira on them within the next one year, just as the
telecommunications giant said this gesture is in line with the company's
commitment to enhancing the lives of Nigerian musicians by providing
platforms through which they can get value for their intellectual
properties.
The company's GM, Consumer Marketing, Richard Iweanoge, said this
while also unveiling Cobhams Asuquo as the latest addition to MTN's
brand ambassadors.
Iweanoge explained that as was originally conceptualised, the
ambassadorship will continually evolve to accommodate new talents and
cater for diverse segments. "This year, we are using a segmented
approach and there will be ambassadors for each segment of our market.
Using this criteria, new artistes like Cobhams Asuquo will be coming on
board the MTN Ambassadorial family".
For 2015, however, artistes like Timaya, Wizkid, Sean Tizzle and a
few others will no longer be ambassadors for the brand even though the
relationship continues in other areas in which MTN enables artists to
monetise their work.
Cobhams would be joining Davido, Don Jazzy, Tiwa Savage, Dr. Sid,
Sound Sultan, Iyanya, Chidinma, Banky W, KCee as well as Saka, Osuofia,
Mama Gee and others who all renewed their contracts with MTN.
No comments:
Post a Comment