Union Bank drives cashless “Activate & Win” promo, with customer engagement

Nigeria- In its bid to transform the mind-set of its customers and stakeholders to embrace the cashless policy set by the Central Bank of Nigeria, leading Nigerian bank – Union Bank has continued to dough out fantastic prizes in its “Activate & Win” promo.

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The “Activate and Win” promo will reward Union bank customers who collect and activate their MasterCard, Visa and Verve debit cards. New customers also stand a chance to win by walking into any Union bank branch, opening an account, collect and activate their debit cards. Customers who collect and activate their debit cards win instant prizes and stand a chance to win the grand prize of an all-expense paid trip to Dubai.

In a statement released by the Bank, Head Corporate Affairs & Communications Ms. Ogochukwu Ekezie –Ekaidem said, “the initiative is part of our transformation drive to create value for our customers and significantly improve customer experience at all our touch points.  Customers stand a chance to win fantastic prizes and a grand prize of an all-expense paid trip to Dubai while enjoying distinctive quality service using the Union Bank cards and platforms for all their transactions”.

Union Bank created the promo as a means to encourage customers and stakeholders to embrace the cashless initiative which is set to roll out nationwide and also reward customers for their loyalty.

A total of 24 winners have emerged in the first and second draws held in July 8 and August 12, 2015 respectively. The winners went home with household appliances like generators, fridges, televisions and loads of recharge cards. The final draw will be held on September 22 where a total of 13 winners will emerge with 1 person winning the grand prize of an all-expense paid trip to Dubai.

Established in 1917 and listed on the Nigerian Stock Exchange in 1971, Union Bank of Nigeria Plc is one of Nigeria’s long-standing and most respected financial institutions. The Bank is a trusted and recognizable brand, with an extensive network of over 320 branches across Nigeria.