Shoppers are expected to spend almost £1bn online on Monday - up
almost a third from last year, according to analysts at Experian-IMRG.
Sales are expected to hit record numbers over the weekend, following the Black Friday sales promotions.
Amazon said it had its biggest sales day in the UK on Friday, selling more than 7.4 million items.
Visa Europe said: "It looks like Black Friday has cemented its place as the busiest online shopping day of the year.
"More
than £760m was spent online with Visa cards, up nearly 25% on last
year," it said, adding that £2.2bn is predicted to be spent online on
its cards over the four-day period.
According to Experian-IMRG, £1.1bn was spent online on Black Friday, up more than a third from last year.
Late delivery
The
chief executive of Very.co.uk and Littlewoods, Alex Baldock, told the
BBC said that he expected this year's Cyber Monday to be bigger than
Black Friday last year.
But
he warned customers that deliveries could take as long as 10 days
rather than the usual 48 hours, adding that he expects 100,000 new
customers to log on over the period.
Adding to warnings about
deliveries, logistics expert Stuart Higgins from LCP Consulting told the
BBC that Black Friday's orders equated to about 22 million parcels,
with a similar volume expected to be generated on Monday.
However,
he added: "A staggering 10% of that won't be delivered on time and
that's because retailers haven't got their back-end fulfilment
capabilities - their organisation, processes and infrastructure - in
place to cope with the marketing hype that has been created around Black
Friday."
After chaotic scenes at some stores on Black Friday last
year, this year saw much calmer trading as more shoppers decided to
hunt for bargains online.
Analyst Miya Knight from Planet Retail
said that Currys and PC World saw online traffic increase 1000% on the
morning of Black Friday.
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