Derek Jeter 'disgusted' by claims he backed out of underwear marketing deal over 50 Cent objections

Derek Jeter is hitting back against claims that he walked away from a deal to promote a line of fancy skivvies because he didn’t want to be connected to rapper 50 Cent.

 

The allegations are “categorically false,” Jeter said in a Thursday statement responding to claims by Swedish underwear company Frigo.

“As a major investor, current stockholder and lender to the Company, I am disgusted by (Company CEO Mathias) Ingvarsson's decision to make these false allegations against me in the press, instead of attempting to work out our business dispute in private.”

Jeter spoke out after TMZ.com reported that Frigo sued him for nearly $5 million for allegedly reneging on his promise to market the brand.

 

Frigo claimed Jeter backed out when the company tried to hire 50 Cent to be a brand ambassador because the Yankee icon feared the rapper would make the line too “urban.”

I facilitated the introductory meeting between 50 Cent and the company, so it makes absolutely no sense that I would object to 50 Cent being a Frigo brand ambassador or think that 50 Cent is ‘too urban’ for the brand,” said Jeter, who noted that he had no knowledge of a lawsuit.

“(Company CEO Mathias Ingvarsson’s) statements are particularly malicious because he knew all along that I never agreed to be a spokesperson or ambassador for the brand, and that is confirmed in documents that Mr. Ingvarsson himself signed.”

There was no immediate word from 50 Cent, who was born Curtis Jackson.

The news of Jeter's alleged comments left the Yankees-loving rapper feeling like he had been given a wedgie.

“Wow, guess I’m not a Yankees fan anymore,” the Queens-born rapper wrote on Instagram under a picture of Jeter. “LETS GO METS! Man you can’t trust nobody these day. smh.”