BOKISSONTHRONE: Rihanna’s Puma Fenty Trainer Sneakers make their debut

Thursday, February 25, 2016

Rihanna’s Puma Fenty Trainer Sneakers make their debut

Rihanna's performing for the long run.

The singer's latest collaboration with Puma is the Fenty Trainer, a stylish sneaker she designed and will unveil in stores on Friday.

Rihanna has been a "creative director" at Puma since 2014. Her new sneaker is The Trainer, and it is being released by Rihanna's Fenty label.

The fashionable footwear comes in three solid shades: red, black and white, and feature an extra-long tongue, subtle heel and neoprene finish.

“It looks as bad-ass as it performs,” the Germany-based company said in a statement.

That's tongue thing else! Rihanna's Puma sneakers have an extra long front piece.

The athletic brand named the "Kiss It Better" singer its women's creative director in 2014.

Since then, Riri's suede and platform Creeper line of sneakers immediately sold out in September, and Puma’s sales of women's shoes have gone up 40% in the U.S., the company said.

The sportswear label seems to have a starry feature. Kylie Jenner is slated to be a brand ambassador for its spring and summer women's campaign. Sorry, Kanye.