There are no needles or surgeries involved here, but if you don’t
already have a loyalty program for your business, then you have a lot of
catching up to do.
SAJ ParolZ company, popularly known as ParolZ
is changing the face of loyalty and reward programs in Nigeria by
supporting Universality. It is now the first universal loyalty and
rewards program of its kind in Nigeria.
Instead of having lots of loyalty cards
in your wallet, the company supports universality by providing customers
with a single loyalty card, the ParolZ Citycard.
Customers then get to earn points and redeem rewards at any of their
favorite businesses by simply presenting the card after transactions.
For businesses, the benefits are huge.
Using the ParolZ Citycard loyalty program is as easy as opening a
Facebook page. Along with getting co-branded Citycards, businesses get a
30 day free trial and can take advantage of its many benefits,
including being able to build a database of customers, monitor points
and rewards, track how often customers come into the store, and even use
the Citycard data to send emails and text messages to their customer
base.
“Business owners already know the
importance of loyalty and reward programs, they are just more used to
doing it in traditional and manual ways with tickets and punch cards;
and people don’t want to carry around tons of loyalty cards which all
offer impossible targets to meet before getting a reward. So we focus on
creating a simple and effective loyalty program for businesses. The
best part is that it is always customized to suit the business’ brand,
which ultimately makes it fun for its customers to participate in”, Ayo Akinola, Founder of ParolZ Citycard, explains.
Including popular brands like ShoMya, CookieSkin (LSWC), Pills and Tabs Pharmacy, Vane Nail Bar, The Cobbler, 411Restaurant and Cotton Suites,
there are over 50 businesses already using the ParolZ Citycard and
about 5 new businesses are added to the company roster every week. At a
very affordable monthly subscription to ParolZ, many stores are seeing
more customers than ever before, partake in their loyalty programmes.
Rewards vary between merchants and the ParolZ team ensures that each
business has a customized program that suits its brand and personality.
“It has always been about the customers.”
says Ayo Akinola. Now more than ever, in terms of Customer Loyalty and
Rewards, small businesses in Nigeria have the ability to compete
favorably with bigger brands, and consumers can get more value from the
places they love to go. It’s all about building personal relationships
with customers; turning a customer into a friend.
ParolZ Citycard adds an exciting element
of fun to the usual boring and impossible reward programs. It is also
very easy to for businesses to get started and the company trains
employees to engage customers, encouraging them to use make use of their
loyalty cards.
If you’re thinking about starting a loyalty and Rewards program for your business, look no further. Visit www.parolz.com.
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