WASHINGTON — Hundreds of electronic cigarette brands will have to seek
federal permission to stay on the market under new rules that have the
potential to upend a multi-billion dollar industry attempting to
position itself as an alternative to traditional cigarettes.

The Food and Drug Administration on Thursday released long-awaited rules
that bring the burgeoning industry under federal oversight. Among other
steps, the FDA rules
limit e-cigarette sales to minors and require new
health warnings. In a move vigorously opposed by manufacturers, the
agency said manufacturers would have to seek permission to remain on the
market under a multi-tiered system. Those that don’t submit the
required information could have their products taken off the market.
E-cigarettes turn nicotine into an inhalable liquid vapor. Their benefits and harms haven’t been extensively studied.
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