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Monday, July 11, 2016

South Africa’s State must nurture ‘Golden Economy’ and Mine Arts Festival

THE past 11 days saw another bigger and better edition of the National Arts Festival in Grahamstown.
What a spectacle it was to see 2,500 productions of some of the most talented South Africans currently plying their craft.


I was only able to sample about four or five of these a day last week, straddling comedy, drama, music and dance, among other genres on display. Grahamstown, still so inexplicably named, is the capital of South Africa’s arts and culture scene and has been for the past 40 years.

I am baffled that we have not made a meal of this amazing event. We have come to take it for granted. With our rich culture and heritage this is one event that continues to be a gauge of where we are in the social cohesion stakes. The picture is uneven. Some of the productions had lily-white audiences and others, relatively mixed ones.

No surprises that the Seshego Gospel Choir had an almost 100% black audience, while the performance of The African Piano by a white South African living in New York had virtually no black attendees — despite both in my view having cross-cultural appeal. Gospel music cuts across cultures and the indigenous instruments played at the African Piano performance represented amazing exposure for African indigenous instruments.

The "two nations" construct continues to afflict even the arts festival that is meant to start breaking down the barriers. It was also amazing how many representations of our state of the nation cut across the comedy circuits whether the state of the SABC, or Parliament. Lots of comic material there. I don’t have to tell you what a show called Pay Back the Curry was targeted at.
But the big question is how seriously do we take the arts as part of economic development? I’m not sure how many remember what used to be punted as Mzansi’s Golden Economy. We are fond of slogans and so I am not surprised that this punting of the arts as a big economic growth generator is no longer top of mind.
The actors are still battling with making business sense of their craft. Many still die poor because of the hand-to-mouth nature of their careers despite the noise being made constantly about how the arts are linked to economic development.

The reality is that a legend like Caiphus Semenya cannot be secured without breaking the bank and this has often priced him out of a market that has ranked his services lower than what corporations or promoters are willing to pay for overseas performers. And so, he tells me, he woke up one morning and thought he would cancel his appearance at the festival — only to be told sorry, your show is actually sold out! It is clear that we need to take a new attitude towards the arts, starting with empowering our artists and making sure we rank them high enough on our expense lists.
Second, government at all levels has to review what investments the state is making in the arts.
How is local government, for instance, coming to the party in creating an environment in which the arts can be nurtured in communities? Is this item featuring in any seriousness in the integrated development plans of municipalities?

I mean beyond the current electioneering in which outrageous and unrealistic promises can be easily made? How about the Grahamstown municipality making sure that when you have such a big-scale event, you have running water for the duration of the 11 days? How is it possible that such a misstep can happen if there is recognition that this event is the golden egg that we all talk about?
Finally, funding organisations such as the IDC, DBSA and even the national lottery should do more to help export these festivals to other parts of the world.

Over and above promoting South Africa’s rich heritage, the exposure that the South African artists will get with a little investment beyond the borders will propel their careers so that they can play more on the international stage, because, frankly, the quality of some of the productions at the arts festival can indeed rival anything staged on Broadway.
• Tabane is author of Let’s Talk Frankly and anchor of Power Perspective on Power FM

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