They’re real, and they’re spectacular.

While the web churns with near-constant body-shaming, we give props to
Aerie, the American Eagle underwear line that only feature its models in
all of their unretouched glory.
The #AerieReal campaign first threw the fashion industry a curve two
years ago by showcasing its girls sans Photoshop in its ads, catalogs
and social media. Now they’re at it again with the “Share Your Sparks” campaign
launching Wednesday, where professional models such as Iskra Lawrence,
Barbie Ferreira and Fo Porter lead 40 real-women artists, bloggers and
designers in celebrating body positivity.
“All of these women proudly bared their real selves to share their spark
with women everywhere,” says the video’s narrator. No one was touched
up or photoshopped, so every adorable dimple, roll and freckle is
flaunted front and center.
“It was truly inspiring to work with the 40 women on this campaign and
celebrate body positivity and confidence in such an empowering way,”
said Lawrence, 25, in a statement. She, Ferreira and Porter dance,
shimmy and giggle with girls in all shapes, sizes and skin colors. Each
passes a sparkler to the next girl. Viewers are also invited to “share
their spark” by posting what they would say to empower another woman
with the hashtag #AerieREAL.
Since even models have felt insecure at some time, they shared their
“sparks” with the Daily News to inspire other girls to find the beauty
in their so-called flaws.
“I don’t apologize for anything, including my body,” said Ferriera, 19,
a full-figured model from Queens who refuses to retouch any of her
Instagram snaps.
Porter, a former “America’s Next Top Model” contestant, spots lots to
love about her freckles, which “make me real because it's something I
can't control, that I was blessed with.”
Perhaps Lawrence sums it up best with, “Together we’ll learn to love ourselves and change the world.”
The campaign launches Aerie’s new line of Sunnie Collection bras,
bralettes and boy shorts to help celebrate the brand’s 10-year
anniversary.
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