Union Bank, one of
Nigeria’s longest standing financial institution, has reaffirmed its
position as the most improved retail bank in Nigeria with the recent
launch of its Elite Banking Segment which promises a range of
personalized banking services targeted at the emerging middle class.
With the launch of the segment, the
emerging middle class now gets to enjoy value added banking benefits
which are usually reserved for high net worth individuals. Some of these
include an Elite Associate or relationship manager dedicated to them,
access to exclusive Elite lounges at select Union bank branches where
they can carry out banking privately and Priority pass cards which among
other benefits grants them access to 850 airport VIP lounges around the
world.
It also includes benefits such as
accounts with zero maintenance fees, higher interest rates, premium
discounts on loans and at select local partner stores, and an Elite Card
which gives them automatic membership to the MasterCard Platinum
program for which they enjoy exclusive lifestyle offers for travel,
dining, entertainment and lots more.
Speaking during the launch event at the Union Bank Awolowo way branch Ikoyi, Dayo Odulate,
Head, Elite & Royalty Banking, expressed the bank’s intention to
continuously provide its customers with access to unique banking
services that fit their lifestyle needs.
She said “Union Bank recognizes the
need to pay special attention to the middle class. From extensive focus
group sessions with our customers, we identified that there is a gap in
service delivery to this class of people in the industry and the Elite
Banking segment has been created to plug that gap. The Elite Banking
proposition, ‘It’s All About You’, clearly shows how we intend to engage with our Elite Banking customers. From personalized service by dedicated relationship managers,
to higher interest rates on savings and investments and special
discounts on loans, we intend to support them fully in achieving their
life goals and dreams”.
Also speaking at the launch, Carlos Wanderley, Director, Retail Banking assured customers that Union Bank is building a Retail Bank for the everyday Nigerian.
“The newly introduced Elite Banking
offer is targeted at hardworking Nigerians and is our way of rewarding
all the hard work that they do as they strive to achieve their personal
goals. The launch of this segment is in line with Union Bank’s objective
of providing simpler and smarter banking solutions and we are pleased
to present this new offering to our esteemed customers.” he said.
No comments:
Post a Comment