Premium beer brand and sponsor of the
UEFA Champions League, Heineken, has announced plans to extend its
first-rate UCL viewing experience across major cities in Nigeria with
pop-up experience centres for consumers.
The brand disclosed this at the
‘One Last Time’ party, it held on Saturday, December 17, 2016, to close
the Heineken House Lagos. “The Heineken House Lagos is widely known and
well regarded.
The House has over the years become a
true evidence of the level of comfort Heineken offers to its consumers.
However, the Heineken House Lagos will now be replaced by several
Heineken pop-up experience centers in major cities in Nigeria,” says
Ngozi Nkwoji, Senior Brand Manager, Heineken. The centres will be a
mini-replication of the Heineken House Lagos.
Nkwoji further noted that the Heineken
pop-up experience centers is an extension of Heineken’s desire to ensure
that the premium Heineken experience is enjoyed by its consumers across
Nigeria.
The Heineken House Lagos, the first
Champions Planet in Africa, was the premium home of exciting experiences
and conviviality as it offered visitors, business leaders and
influential personalities an opportunity to enjoy matches while building
new relationships.
The ‘One Last Time’ party was held to
celebrate these experiences the Heineken House provided for fans of the
UCL over the years. At the party, which witnessed performances from
A-list artistes such as Tiwa Savage, Falz and Olamide, the lucky winner
of a raffle draw was presented with a KLM business class return ticket.
The new Heineken pop-up experience centres will open at the resumption
of the 2016/2017 UCL season.
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