Indomie,
the leading instant noodles brand from the stable of DUFIL Prima Foods
Plc has topped the chart among 12 winning brands in the Brand Footprint
Category of a maiden award organized by Kantar Milward Brown, world’s
leading experts in helping clients grow great brands.
The
Brand Equity Category had brands competing in ten different categories –
dairy, seasoning, fabric care, seasoning, juices and soft drinks and
oral care. Other categories were spread, hot tea, toilet soap and
vegetable oil. Brands that scored highest on brand equity and growth in
dairy category were Peak, Hollandia and Three Crown; Fabric Care had So
Klin as sole winner while Close Up, Blue Band and Detoil emerged winners
in Oral Care, Spread and Toilet Soaps categories respectively. In
Juices and soft drinks Chivita and Coca Cola beat other competing
brands; Maggi and Knorr knocked out other seasoning brands while Lipton
Yellow Label and Devon King vegetable oil were named the brands with the
most equity in Hot Tea and vegetable oil categories.
Speaking
before the presentation of the awards held at Southern Sun Hotel,
Ikoyi, Lagos, the Managing Director of Kankar Milward Brown, Mr. Aggrey
Maposa, explained that amidst the myriad of awards that dogged the
Integrated Marketing Communication Industry (IMC), Kankar Public award
stood out in the sense that the result of the award was based on
empirical research of brands performances in the Nigeria market place.
Unlike
other awards, Maposa said winners of the maiden Kankar Milward Brown
Brand Equity Award emerged out of the study of the brands performance in
the market.
“What we track is the brand equity in different categories in Nigeria and across the world.” He added.
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