On 9 January 2007, one of the most
influential entrepreneurs on the planet announced something new - a
product that was to become the most profitable in history.
It was, of course, the iPhone. There are many ways in which the iPhone has defined the modern economy.
There
is the sheer profitability of the thing, of course: there are only two
or three companies in the world that make as much money as Apple does
from the iPhone alone.
There is the fact that it created a new
product category: the smartphone. The iPhone and its imitators represent
a product that did not exist 10 years ago but now is an object of
desire for most of humanity. There's the way the iPhone transformed
other markets - software, music, and advertising.
But those are
just the obvious facts about the iPhone. And when you delve more deeply,
the tale is a surprising one. We give credit to Steve Jobs and other
leading figures in Apple - his early partner Steve Wozniak, his
successor Tim Cook, his visionary designer Sir Jony Ive - but some of
the most important actors in this story have been forgotten.
Ask yourself: what actually makes an iPhone an iPhone? It's partly
the cool design, the user interface, the attention to detail in the way
the software works and the hardware feels. But underneath the charming
surface of the iPhone are some critical elements that made it, and all
the other smartphones, possible.
The economist Mariana Mazzucato
has made a list of 12 key technologies that make smartphones work: 1)
tiny microprocessors, 2) memory chips, 3) solid state hard drives, 4)
liquid crystal displays and 5) lithium-based batteries. That's the
hardware.
Then there are the networks and the software. So 6)
Fast-Fourier-Transform algorithms - clever bits of maths that make it
possible to swiftly turn analogue signals such as sound, visible light
and radio waves into digital signals that a computer can handle.
At 7) - and you might have heard of this one - the internet. A smartphone isn't a smartphone without the internet.
At
8) HTTP and HTML, the languages and protocols that turned the
hard-to-use internet into the easy-to-access World Wide Web. 9) Cellular
networks. Otherwise your smartphone not only isn't smart, it's not even
a phone. 10) Global Positioning Systems or GPS. 11) The touchscreen.
12) Siri, the voice-activated artificial intelligence agent.
All of these technologies are important components of what makes an
iPhone, or any smartphone, actually work. Some of them are not just
important, but indispensable. But when Mariana Mazzucato assembled this
list of technologies, and reviewed their history, she found something
striking.
The foundational figure in the development of the
iPhone wasn't Steve Jobs. It was Uncle Sam. Every single one of these 12
key technologies was supported in significant ways by governments -
often the American government.
A few of these cases are famous.
Many people know, for example, that the World Wide Web owes its
existence to the work of Sir Tim Berners-Lee. He was a software engineer
employed at Cern, the particle physics research centre in Geneva that
is funded by governments across Europe.
And the internet itself
started as Arpanet - an unprecedented network of computers funded by the
US Department of Defense in the early 1960s. GPS, of course, was a pure
military technology, developed during the Cold War and opened up to
civilian use only in the 1980s.
Other examples are less famous, though scarcely less important.
The Fast-Fourier-Transform is a family of algorithms that have made
it possible to move from a world where the telephone, the television and
the gramophone worked on analogue signals, to a world where everything
is digitised and can therefore be dealt with by computers such as the
iPhone.
The most common such algorithm was developed from a flash
of insight from the great American mathematician John Tukey. What was
Tukey working on at the time? You've guessed it: a military application.
Specifically, he was on President Kennedy's Scientific Advisory
committee in 1963, trying to figure out how to detect when the Soviet
Union was testing nuclear weapons.
Smartphones wouldn't be
smartphones without their touchscreens - but the inventor of the
touchscreen was an engineer named EA Johnson, whose initial research was
carried out while Johnson was employed by the Royal Radar
Establishment, a stuffily-named agency of the British government.
The
work was further developed at Cern - those guys again. Eventually
multi-touch technology was commercialised by researchers at the
University of Delaware in the United States - Wayne Westerman and John
Elias, who sold their company to Apple itself.
Yet even at that late stage in the game, governments played their
part: Wayne Westerman's research fellowship was funded by the US
National Science Foundation and the CIA.
Then there's the girl with the silicon voice, Siri.
Back
in the year 2000, seven years before the first iPhone, the US Defence
Advanced Research Projects Agency, Darpa, commissioned the Stanford
Research Institute to develop a kind of proto-Siri, a virtual office
assistant that might help military personnel to do their jobs.
Twenty
universities were brought into the project, furiously working on all
the different technologies necessary to make a voice-activated virtual
assistant a reality.
Seven years later, the research was
commercialised as a start-up, Siri Incorporated- and it was only in 2010
that Apple stepped in to acquire the results for an undisclosed sum.
As for hard drives, lithium-ion batteries, liquid crystal displays
and semiconductors themselves - there are similar stories to be told.
In
each case, there was scientific brilliance and plenty of private sector
entrepreneurship. But there were also wads of cash thrown at the
problem by government agencies - usually US government agencies, and for
that matter, usually some arm of the US military.
Silicon Valley
itself owes a great debt to Fairchild Semiconductor - the company that
developed the first commercially practical integrated circuits. And
Fairchild Semiconductor, in its early days, depended on military
procurement.
Of course, the US military didn't make the iPhone.
Cern did not create Facebook or Google. These technologies, that so many
people rely on today, were honed and commercialised by the private
sector. But it was government funding and government risk-taking that
made all these things possible.
That's a thought to hold on to as we ponder the technological challenges ahead in fields such energy and biotechnology.
Steve
Jobs was a genius, there's no denying that. One of his remarkable side
projects was the animation studio Pixar - which changed the world of
film when it released the digitally animated film, Toy Story.
Even
without the touchscreen and the internet and the
Fast-Fourier-Transform, Steve Jobs might well have created something
wonderful.
But it would not have been a world-shaking technology
like the iPhone. More likely it would, like Woody and Buzz, have been an
utterly charming toy.
Tim Harford is the FT's Undercover Economist. 50 Things That Made the Modern Economy was broadcast on the BBC World Service. You can listen online or subscribe to the programme podcast.
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