Top 50 Brands Nigeria Awards MTN as 2016 Most Valuable Brand in Nigeria

MTN Nigeria has once again cemented its position as Nigeria’s largest and leading telecommunication giant by topping the list of the Top 50 Brands Nigeria 2016 to emerge number one most valuable brand in Nigeria. MTN topped the list with an aggregate of 86.1 on the BSM index (Brand Strength Measurement Model) and was followed by Coca-Cola Nigeria with 80.7.

The presentation of the recognition award which took place at the MTN Headquarters, is organised by the Top 50 Brands Nigeria who every year present a report on a yearlong research to determine brands that have exemplified themselves, lived up to their promises and earned considerable value.

“This is another first for the MTN Group and MTN Nigeria. It shows we are not only concerned with providing services but adequately keying into the expectations of our consumers who are very essential to our business. As a brand, it has given us additional impetus and determination to continue to deploy best practice and people solutions for the benefit of the organisation and all our stakeholders” said Ferdi Moolman, Chief Executive Officer, MTN Nigeria.

 

According to Taiwo Oluboyede, CEO, Top 50 Brands Nigeria, we started the yearlong research with the TOP ON THE MIND survey where members of the public where engaged to list out brands they are familiar with, this enabled us to test people’s feelings, feedbacks, knowledge of brands and affinity.  Respondents listed brands that they can easily recall or they are familiar with and it was observed that people easily recall brands they recently engage with or they see often.

 

“The Brand Strength Measurement model used put into consideration factors such as consumer’s familiarity with brands, quality elements a brand possess, market/category leadership, innovation, spread, CSR amongst others. The summations of the variables are keyed into the BSM table and the fifty on the upper side are the 50 top brands for the year 2016 and MTN Nigeria gallantly topped the list,” said Oluboyede.

Other brands on the top 50 list includes Coca-Cola, GTBank, Dufil Prima (Indomie), Nestle, First Bank of Nigeria, Dangote Group, Globacom, Nigerian Breweries, Guinness amongst others.