She is an all American.
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Dollmaker American Girl named its “Girl of the Year”
Friday, revealing a new African-American doll named Gabriela McBride.
She’s the first Girl of the Year doll since 2011 who wasn’t white.
American Girl, a Mattel-owned company, sells the popular — but
expensive, at $115 a pop — 18-inch dolls that aim to teach young girls
about different historical eras and perspectives. The dolls also come
with books, outfits, and accessories to personalize each one.
American Girl dolls have always been hot sellers, but there has been
resurgence in popularity in the last few years. Mattel said in October
that American Girl sales were up 15% in the last year.
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“The goal has always been to be able to create mirrors and windows for
girls to see either a direct reflection of themselves or a window into a
life or a culture that may be different from their own,” Stephanie
Spanos, an American Girl spokesperson told The Daily News.
But American Girl has been ripped in the past for offering mostly Caucasian character dolls.
Out of the last 20 dolls in the company’s Historical/"BeForever” line, only six have been girls of color.
Gabriela follows previous diverse “Girls of the Year” Marisol, a Latina
girl (2005), and two Japanese-American dolls from 2006 and 2011. That’s
just four out of 15 girls of color in the coveted “Girl of the Year”
line.
It’s also the first time three black dolls — Gabriela, Melody, the Civil Rights era doll introduced this year, and Addy, a former slave — are on the market at the same time.
“Overall, we’re just really proud to feature a diverse and inclusive set of dolls,” Spanos told the News.
Other permanent dolls of color include native Nez Perce girl Kaya and
Mexican Josefina. An African-American and a Chinese-American doll were
both archived in 2014.
Girls can, however, create dolls that look like them in light, medium, and dark tones in the “Truly Me” collection.
Gabriela launches Jan. 1, 2017 and will be the first Girl of the Year to not be taken off shelves immediately next December.
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