Between January and March 2015,
ride-sharing service Uber put out ads on Craigslist in the hope of
attracting new drivers by offering attractive hourly rates of pay.
In Boston, for example, it told potential drivers they would earn $25 an hour.
In
truth, fewer than 10% of drivers in the city actually managed to bring
in that amount, according to a lawsuit brought by the US Federal Trade
Commission.
In separate statements pushed out to the media and
posted on its own site, Uber said “the potential income a driver on
UberX can make in a year is more than $90,000 in New York and more than
$74,000 in San Francisco”.
The FTC said the median amount earned
in those cities - for drivers working a 40 hour week - was
significantly less ($29,000 and $21,000 less, respectively).
The
FTC listed 18 cities across the US where it said Uber was painting a far
more lucrative picture than was realistic. In Baltimore, fewer than 20%
of drivers earned $16 an hour. Chicago - fewer than 20% earned $21.
Minneapolis - 10%, $18. And so on.
'Cost, risk and burden'
On
Thursday, Uber agreed to pay $20m to those drivers in order to settle
the claim. Quite how it will do that it isn’t yet clear, but the FTC has
ordered the company to work with it to find a way.
The company said its settlement didn’t constitute an admission of guilt, disputing the way the FTC calculated its figures.
The
company said it has modified the way in which it advertises potential
earnings to new recruits - but would not go into further detail.
"We’re pleased to have reached an agreement with the FTC,” a spokeswoman said.
"We’ve
made many improvements to the driver experience over the last year and
will continue to focus on ensuring that Uber is the best option for
anyone looking to earn money on their own schedule.”
Drivers
complain, however, that the improvements to the driver experience do not
extend to covering the costs of running and maintaining a car.
"The
reality of being a ride-sharing driver is a far cry from the rosy
picture these apps describe and it is encouraging to see the FTC take
them to task and refund drivers,” said Jim Conigliaro from the
Independent Drivers Guild.
"Companies like Uber shift cost, risk,
and burden onto drivers and taxpayers when they fail to provide the
basic benefits so many Americans take for granted, from health insurance
to sick leave.
"On top of that, drivers are stuck with the bill for their vehicle, gas, repairs, maintenance, insurance, the list goes on.”
The FTC also criticised Uber over the financing options it gave to drivers interested in leasing a car via the company.
The
regulator said drivers were paying an average of $200 per week - higher
than first advertised. Money to pay the lease is automatically taken
from a driver’s earnings.
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