Samuel Precious Onyekachi was a proud
winner of a brand new Hyundai Veloster car, courtesy of the First City
Monument Bank (FCMB) Limited’s ‘Flexx’ promo.
She emerged at the draws ceremony held
at the Lagos University Teaching Hospital, recently. The event was part
of the bank’s activities to celebrate this year’s Valentine Day.
According to a statement from the bank, among other fantastic prizes
doled out to the hundreds of students who graced the colourful and
fun-filled event, another set of 100 winners received smart phones,
while 20 others were beneficiaries of bursary awards to the tune of
N50,000.00 each.
The promo, which ran for nine months,
was among the benefits to customers that opened FCMB’s youth-centric
banking product, known as Flexx account.
To participate in the reward scheme, all
a Flexx account holder was required to do was to maintain an average
balance of N10,000.00 monthly within the promo period. The bank had in
July last year, unveiled the FCMB Flexx Hub, an exclusive banking arena
for its youth customers who hold the Flexx account. It presently has
Flexx Hubs at MediLag and Ahmadu Bello University in Zaria, Kaduna
state, with plans to open additional ones in campuses across Nigeria
this year.
The Flexx proposition is targeted at
young people who are actively seeking platforms that allow them express
their uniqueness, while building skills for financial success. It is
designed to meet the overall financial needs of young people within the
age range of 16 and 25 years, where and how they want those needs met.
This is summarised in the description of Flexx as, “An app, a card, an
account”, which gives account holders the freedom to bank on the go,
using the Flexx Mobile App.
Speaking on the development, FCMB’s
Divisional Head, Retail Banking, Mr. Olu Akanmu said: “What you have
witnessed today is one of our ways of recognising youths as the central
force for social and economic development, and the hope for the future .
As a business, we do not take this segment for granted.”
Also commenting on why FCMB is investing
heavily in banking solutions that foster youth capacity building, the
Group Head, Corporate Affairs of the Bank, Mr. Diran Olojo said: “the
youth segment is critical to our success as a retail brand. We are
positioning FCMB as a youthful, vibrant and accessible brand and this
segment is instrumental in harnessing that positioning for various
reasons, including the massive population size in comparison to other
segments.”
He added that, FCMB’s differentiated
approach with the Flexx account is not just focused on fun and
lifestyle, but also on the future of youths and how the Bank can help
them develop the skills they need to succeed as entrepreneurs and
business people.
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