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Wednesday, February 8, 2017

Lady Gaga will take playbook and get political during the Super Bowl Halftime show

There's a million reasons why Lady Gaga should get political at the Super Bowl.


The 30-year-old, Grammy-award winning pop star will be given the biggest platform on Sunday during halftime, and if she wants to hit a high note with her fans, she'll make a statement, according to music insiders.


"Her fans would feel betrayed if she didn't seize this moment in some way," Billboard Senior Editor Jem Aswad told the Daily News.
"I would be surprised if she didn't do anything. The question is what she's going to do and how extreme it is or isn't going to be."

Gaga herself said that she wants to celebrate "inclusion" and the "spirit of equality" with her halftime show.

“This performance is for everyone. I want to, more than anything, create a moment that everyone that’s watching will never forget,” she said Thursday at a press conference.
The "Million Reasons" singer is an avid supporter of gay rights and female empowerment. She belted out her ballad "Til It Happens To You," a song about the aftermath of sexual assault, alongside men and women survivors of sex abuse at the Oscars last year. And she's been a very vocal supporter of Hillary Clinton throughout the campaign trail, memorably protesting outside Trump Tower holding a sign that read "Love trumps hate" moments after election results were announced.
But recent reports claimed that Gaga was specifically told not to bring up President Trump or the election during the show. NFL reps denied the ban, but many fans are still speculating if she'll take a stand and stay true to her brand, or simply show her poker face.

"Gags better make some sort of anti-trump statement at the super bowl," one user tweeted.
Another pleaded: "Please tell everyone to unite and stand behind President Trump, he loves out country."
While her new soft-rock album "Joanne" doesn't have any politically-charged lyrics, it's likely that she'll draw inspiration from older hits like "Born This Way," which trumpets messages of self-acceptance and quickly became an anthem for the LGBTQ community.
"Her earlier messages were so positive -- be yourself, don't change -- life-affirming messages that play into the current political climate leading up to this show," said Aswad.

Gaga could very well pull a Meryl Streep. The acclaimed actress set the political standard in Hollywood when she took a stand against President Trump at the Golden Globes during her award acceptance speech stressing the importance of diversity. Julia Louis-Dreyfus and other stars followed her lead at the SAG Awards earlier this month.

"It's not hard to imagine her stopping her band and making a speech," Aswad noted.
If she's smart she'll take a page from Beyoncé's genius marketing playbook. Last year, Queen Bey released her black power anthem "Formation" the day before her performance at the big game addressing racial injustice in America. Her back up dancers dressed as members of armed rights group the Black Panthers. It was also a power career move.
The "Flawless" singer announced her world tour after the halftime performance. She sold out shows within the first two weeks of sales. Lady Gaga could likely announce a tour too.

But unlike Beyoncé, who is known for making a more subtle statement, Gaga is all about the spectacle - from her raw meat dress to the egg she showed up in to the Grammys.

It certainly wouldn't be the first time a star caused a scene during the Super Bowl. There was Janet Jackson's infamous nip slip in 2004, and artist M.I.A's middle finger mishap in 2012 when she flipped the bird on stage.
Even if Gaga doesn't directly address the President, there are plenty of ways to convey her Anti-Trump stance.
"Two of her male dancers could start kissing. That's more of the kind of statement I would expect from her," Aswad predicted.
At the very least, she'll say something about freedom and unity.
"Her influence has to do with equality, it's treating people fairly and with respect -- that's where she's coming from," her father, Joe Germanotta , told the Daily News on Election Day last year. "Her message is from the heart."

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