If the ultimate objective of any marketing effort is to motivate action, then printed direct mail is the gold standard.
Consider for a moment the number of marketing messages consumers are
exposed to each day — combined with the saturation of digital media —
and it’s no wonder print offers the chance to cut through the clutter.
With innovations in print technologies, workflow automation and
personalization, marketers are re-embracing direct mail as a way to
achieve more relevant, customized communications.
Key Stats and Opportunities
4 Ways To Seize the Opportunity:
- Become an expert on your customers’ data.
- Maximize efficiency by investing in the right workflow and production tools.
- Showcase your own capabilities though cross-media self-promotional campaigns.
- Educate your sales team to sell strategically focused, results-oriented direct marketing services.
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