Body odor is big business — as in, huge. Americans spent $2.9 billion
to battle BO last year, according to Nielsen, a market research firm.
That figure is up 2.7% compared to the previous 12 months. Call the
sales ripe. Or strong. Either way, they don't stink.
The same goes for sweat, which doesn’t inherently reek. It’s virtually
odorless “when it exits the body,” according to David Bank, M.D., a dermatologist in Westchester, N.Y.
But sweat plus bacteria that lives under your arms — or the groin area — equals stench.
But sweat plus bacteria that lives under your arms — or the groin area — equals stench.
Which explains the nearly $3 billion for roll-ons, sticks, gels,
aerosols and non-aerosol sprays to keep us smelling like or rose, or
musk, or fresh-cut grass, or whatever, just as long as our aroma doesn’t
make people next to us plug their noses.
The war on stench is a two-pronged one. Antiperspirants work by
plugging pores with astringents like aluminum salts so that moisture
can’t be released to the surface of the skin. Deodorants use ingredients
such as alcohol and antimicrobials to kill bacteria and include
fragrance to camouflage nose-offending aromas. Many over-the-counter products combine two-in-one.
The safety of antiperspirants has been raised several times, either
saying that the blockage of sweat ducts is linked to cancer. The
National Institutes of Health and other major health organizations
have refuted those claims. “There are no strong epidemiologic studies
in the medical literature that link breast cancer risk and
antiperspirant use, and very little scientific evidence to support this
claim,” notes the American Cancer Society. Still, if you’re not into
doing something to your body to keep it from functioning the way it’s
designed to — sweating is our cooling system — opt for a single-purpose
deodorant.
To get the most from your antiperspirant, apply it to a dry pit, since
moisture gets in the way it doing its job. “The optimal time is at
bedtime,” says Bank. “You’re calm, relaxed and dry. When you shower in
the morning you won’t be washing it off.” You’re welcome. Actually, no —
thank you.
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