Star Lager Beer on Tuesday, 28th of March, 2017 announced its new football and music platform, Star Music The Fusion at the Grand Ballroom of Eko Hotel and Suites, Victoria Island, Lagos.
The event saw the unification of the brand’s biggest activation platforms, music and football and had football legends like
Kanu Nwankwo, Jayjay Okocha, Emmanuel Amuneke, Victor Ikpeba and music artistes like Falz, 2Baba, MI, Yemi Alade, Adekunle Gold, Humblesmith and others in attendance.
The
platform, which is based on consumers’ experiences and their passion
for music underpinned heavily by their favorite foreign clubs, is the
first of its kind in Nigeria.
2Baba
Yemi Alade
Colin Udoh
Austin JayJay Okocha
2baba, Falz & Yemi Alade
Technical Director at Nigerian Breweries,Henk Wymenga, 2baba, Marketing Director Nigeria Breweries, Franco Maria Maggi
Gbenga Adeyinka
Timi Dakolo
Falz and Gbenga
Victor Ikpeba
Tokunbo Adodo
Adekunle Gold
Star Music The Fusion will involve
three concerts across Nigeria wherein six teams of football legends,
artistes and DJs will compete to win the title.
The six teams will
be named after the brand’s partnered football clubs; Arsenal,
Manchester City, Real Madrid, PSG, Juventus and Barcelona.
Star
has over the years been a major supporter of football and music
especially in Nigeria. The brand has remained committed to creating
quality experiences for fans and increase stronger affinity for music
and football loving Nigerians in particular.
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