The African Union Commission, AUC, has formally
unveiled the 2017 All Africa Music Awards, AFRIMA calendar at the World
Media Unveiling event held on Tuesday, May 2 at The Maslow Hotel,
Sandton, South Africa.
The ceremony was attended by AU officials, members
of the International Committee of AFRIMA, past AFRIMA winners and
nominees from Southern African, media executives in Southern Africa and
other stakeholders in the creative/entertainment industry in Africa.
During the unveiling, President/Executive Producer,
AFRIMA, Mr. Mike Dada, made known that the first activity on the
continental awards event calendar is submission of entries which opens
globally on Monday, May 8 and submission closes on Monday, July 17,
2017.Mr. Dada advised artistes, managers, producers, record label
owners, video directors, publicists and entertainment/music journalist
to submit their works or those of their artistes within the stipulated
timeline in order to stand a chance at the awards.
‘’Irrespective of how popular an artiste or their
works are in Africa, failure to submit for the awards means their
chances of being nominated for AFRIMA 2017 is practically
non-existent,”, Dada pointed out.
While delivering the African Union opening address
at the event, Head of Culture Division, African Union Commission, Ms.
Angela Martins, thanked the government of the Republic of South Africa
and the people for receiving the AUC and AFRIMA for the calendar
unveiling.
She added: “We would like to hail the All Africa
Music Awards initiative for the laudable impact it has for its three
editions (2014, 2015 and 2016). AFRIMA has been able to mobilize
millions of people and renowned artistes from the five (5) regions of
Africa’’.
Speaking further about the partnership with the All
Africa Music Awards, AFRIMA and the African Union Commission, Ms
Martins said: ‘’We wish to thank AFRIMA for allowing us to popularize
this continent policy tool on its platforms and we call upon all of you
here present to assist in popularizing these continental tools’’.
Some of the attendees during the unveiling were
African music stars such as: Wax Dey; Cjara; Buffalo; Mi Casa; Busiswa;
The Soil; Heavy K; Ugly Priddy; Cindy Munyavi and Fungisia amongst
others. Other music industry stakeholders present included: MD, Africori
Digital Music Solutions, Mr. Yoel Kenyan; MD, Content Connect
International, Mr. Munya Chanesta; Group Manager, Africa Sales and
Marketing, Sun International, Ms. Jennifer Beattie; Director, Vth Season
Management and Ms. Ninel Musson to name a few.
The All Africa Music Awards, AFRIMA, is a music
property developed to celebrate, reward and showcase the rich musical
culture of Africa, stimulate conversations among Africans and between
Africa and the rest of the globe about the great potential and values of
the African culture and artistic heritage for the purpose of creating
jobs, reducing poverty, calling attention of world leaders to Africa and
promoting the positive image of Africa to the world.
AFRIMA is centred on the promotion and marketing of African music and
is by far the largest gathering of such magnitude of stakeholders in
Africa and hosting is earnestly sought by different African countries
due to the great leveraging opportunities that the platform provides
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