GOOGLE- Looking for a new job is getting easier.
Google today launched a new jobs search feature right on its search
result pages that lets you search for jobs across virtually all of the
major online job boards like LinkedIn, Monster, WayUp, DirectEmployers,
CareerBuilder and Facebook and others. Google will also include job
listings its finds on a company’s homepage.
The idea here is to give job seekers an easy way to see which jobs
are available without having to go to multiple sites only to find
duplicate postings and lots of irrelevant jobs.
With this new feature, is now available in English on desktop and
mobile, all you have to type in is a query like “jobs near me,” “writing
jobs” or something along those lines and the search result page will
show you the new job search widget that lets you see a broad range of
jobs. From there, you can further refine your query to only include
full-time positions, for example. When you click through to get more
information about a specific job, you also get to see Glassdoor and
Indeed ratings for a company.
You can also filter jobs by industry, location, when they were
posted, and employer. Once you find a query that works, you can also
turn on notifications so you get an immediate alert when a new job is
posted that matches your personalized query.
“Finding a job is like dating,” Nick Zakrasek, Google’s product
manager for this project, told me. “Each person has a unique set of
preferences and it only takes one person to fill this job.”
To create this comprehensive list, Google first has to remove all of
the duplicate listings that employers post to all of these job sites.
Then, its machine learning-trained algorithms sift through and
categorize them. These job sites often already use at least some
job-specific markup to help search engines understand that something is a
job posting (though often, the kind of search engine optimization that
worked when Google would only show 10 blue links for this type of query
now clutters up the new interface with long, highly detailed job titles,
for example).
Once you find a job, Google will direct you to the job site to start
the actual application process. For jobs that appeared on multiple
sites, Google will link you to the one with the most complete job
posting. “We hope this will act as an incentive for sites to share all
the pertinent details in their listings for job seekers,” a Google
spokesperson told me.
As for the actual application process itself, Google doesn’t want to
get in the way here and it’s not handling any of the process after you
have found a job on its service.
It’s worth noting that Google doesn’t try to filter jobs based on
what it already knows. As Zakrasek quipped, the fact that you like to go
fishing doesn’t mean you are looking for a job on a fishing boat, after
all.
Google is very clear about the fact that it doesn’t want to directly
compete with Monster, CareerBuilder and similar sites. It currently has
no plans to let employers posts jobs directly to its jobs search engine
for example (though that would surely be lucrative). “We want to do what
we do best: search,” Zakrasek said. “We want the players in the
ecosystem to be more successful.” Anything beyond that is not in
Google’s wheelhouse, he added.
Monster.com’s CTO Conal Thompson echoed this in a written statement
when I asked him how this cooperation with Google will change the
competitive landscape for job sites. “Google’s new job search product
aligns with our core strategy and will allow candidates to explore jobs
from across the web and refine search criteria to meet their unique
needs,” he wrote. “Yes, as with anything, there will be some challenges
and adjustments to existing job posting sites; the biggest perhaps being
for those that are currently driven by SEO.”
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