Facebook social media has made a move into dedicated video, pitting it against YouTube and TV networks.
Users will soon see a new Watch tab that will offer a range of shows, some of which have been funded by the social network.
Watch will be personalised so that users can discover new shows, based on what their friends are watching.
Viewers will also be able to see comments and connect with friends and dedicated groups for shows.
"Watching a show doesn't have to be passive," said the company's founder Mark Zuckerberg in a Facebook post.
"It can be a chance to share an experience and bring people together who care about the same things."
Video
has been available on Facebook for some time, but until now, it has
mostly been dominated by amateur clips or short segments from news
organisations.
The world's largest social network added a video
tab last year, and has hinted for some time that it might make the move
to producing original content.
Watch could open up new revenue
potential for both Facebook and programme makers, while users can expect
to see targeted advertising before and during the shows.
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