Purposeful AI
The key to surviving in a highly competitive environment
has always been innovation. In the early twenty-first century, this took
the form of enterprise-class software, namely ERP, CRM and SCM, which
re-engineered the enterprise and led to the radical redesign of
processes, structures and culture.
Today, the technologies powering innovation are Artificial
Intelligence (AI), robotics, Natural Language Processing (NLP), IoT, and
more. Unlike the early twenty-first century, innovation is no longer
incremental and linear, rather it is rapid, disruptive, and seminal.
From smart manufacturing to predictive analytics for legal institutions,
and from hedge fund management to advanced digital service providers in
telecom, enterprises across industries are turning to today’s
innovative technologies to create near zero latency, hyper-efficient
business models and to stay relevant in the market. As updates on the
latest feat by these innovative technologies hit the newsstands, one
cannot help but wonder just how smart will AI become? I suppose you
wouldn’t be surprised if I said, a lot smarter. AI, for instance, will
not only be able to do increasingly complex tasks, but also interact
with us just like another human would. Making this happen, of course, is
data and it comes from you and me.
People are increasingly living digitally-intermediated lives –
through their digital assistant, smart devices, social media platforms,
and even browsers. As AI accesses all this data and integrates it with
machine learning capabilities, data lakes, cloud computing, robotic
process automation, and mobile and voice interfaces, it becomes not just
a toolset to an enterprise, but can also amplify human cognition by
potentially taking the form of a friendly avatar or a coworker.
Re-engineering of the enterprise
The convergence of AI capabilities has the potential to not just push
the boundaries of human experience, but to also enhance human
productivity, and even launch new business models. Pricing, speed, and
quality are all immediate reputation risks for enterprises in the older
world order, but with AI they finally have the tool to put the genie
back in the box. For instance, a nerdy data scientist sitting in a dingy
corner of an office can answer questions like how an enterprise can
drive 20 percent growth in market share by better sensing and shaping
customer demand and experience across digital channels, or how an
enterprise can improve customer satisfaction by 15-20 percent by
leveraging IoT for predictive maintenance, or how it can harness
automation to accelerate revenue and cost synergies for an M&A
integration.
Powering this enterprise level re-engineering are millions of
structured and unstructured data points which constantly scale and throw
forth intelligent insights and knowledge that inform human and machine
actions. The algorithm economy is also capable of extracting knowledge
from one part of the enterprise and placing it in another, thus linking
sectors and enabling them to learn from each other. To facilitate this
re-engineering, cognitive solutions will continue being woven into the
very fabric of the enterprise, transforming our ability to engage,
experience, and influence our environment like never before.
Another big positive: AI will create new jobs that do not exist today
As the re-engineering in the enterprise gains momentum, jobs will be
impacted and will have to be re-envisioned. This means enterprises will
need to retrain their employees for new roles just how they did it at
the onset of the industrial revolution. Employees will have to abandon
tasks that are repetitive and reskill to do those that require
creativity, leadership, critical thinking, and innovation. Here are some
of the new jobs employees will have the opportunity to do in the near
future.
- Training AI systems: To understand nuances in speech, such as detect sarcasm, match payments to invoices, or develop an algorithm to be ‘fair’ even against the backdrop of cultural nuances.
- Determining the need to deploy AI: Assessing the business impact of using AI algorithms and becoming context designers to enable smart business decisions.
- Evaluating: The cost of poor machine performance, including non-economic factors as an automation economist.
Even as machines are doing increasingly complex tasks, and humans are
being called upon to re-envision work, AI is unearthing customer
knowledge, assessing scarce resources, and finding profitable
adjacencies. As in the case of Amazon which not only leads an
exceptionally profitable online business, but much to our surprise,
branched out into the store model as well. The enterprise is being
re-engineered with AI and automation. The endeavor is to simplify
customer experience. The question to every enterprise is, are you ready
for this zero latency, hyper-efficient business environment?
The scale and scope of this surge in attention to AI is much larger than before.
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