The media partnerships team partners and
collaborates with the world’s largest and most exciting media
organizations, public figures and influencers on high profile product
opportunities. In the fast-growing Asia Pacific landscape, the team is
working closely with media partners on driving business value on
Facebook through building, reaching and engaging audiences, and pushing
the envelope for innovative content experiences.
We
had a chat with Hedirman S., Partner Services Manager, and Jen P.,
Strategic Partnerships Development Manager to get a first-hand account
of what it's like to work in media partnerships in Asia Pacific.
Tell us about yourself and your role at Facebook?
Hedirman:
I was a print journalist for close to a decade and was most recently a
digital editor, leading a team for my media company's digital
transition. I now work on partner services in the media partnerships
team. We provide audience insights, data analysis and tools to media
companies, publishers and public figures across Asia so they can grow
and increase engagement for their Facebook and Instagram presence, as
well as add value to their editorial and business strategies. I also
work on data and market analysis that helps inform the media
partnerships team's strategy in the region.
Jen:
After spending years in the broadcasting industry, where I was in many
roles such as being cast in front of the camera, tackling on-the-ground
challenges and working in the control room, I was hungry for more. I
wanted to be where the future of media is, so I joined Facebook as a
Strategic Partnerships Development Manager. Our team helps media
partners, publishers and influencers leverage both Facebook and
Instagram to connect in a meaningful way that brings value to their
businesses.
What has been the stand out moment for you while working here?
Hedirman:
The scale and impact of the work that we do really shapes how people
around the world consume digital content and how a person experiences
the world.
Jen: To me it was realizing just how incredible is the impact that we are making to the media landscape through the work that we do.What is something that most people don't know about your team?
Hedirman: We’re a really passionate bunch of media industry veterans who want to transform and grow the media industry!
Jen:
We're super lean and mean. People have the impression that we're a team
of 30-40 people, when in reality our team is a quarter of that size.
The Asia Pacific team is growing. What kind of person will thrive well in Media Partnerships?
Hedirman:
The challenges we face can be tough and complex, so being
self-motivated and solution-oriented will go a long way. Due to the
scale of our work, we need to be very collaborative when working with
internal and external stakeholders, so someone who enjoys partnering and
working with people will do well.
Jen:
At Facebook, one of our core values is to move fast. To do well, you
will need to hit the ground running by thinking strategically and being
lazer focused on impact.
Three favorite things about working at Facebook in Asia Pacific?
Hedirman:
1.
We live in exciting times! The media industry is undergoing a sea of
change and Asia is Facebook’s biggest growth driver - and we get to work
in the thick of it all.
2.
The traveling: I love the fact that I could be in Jakarta and Manila in
the same week for work, involved in vastly different and challenging
media ecosystems, and then jetting over to Bali over the weekend for a
well-deserved break. In fact, I flew to New York in the same weekend to
meet with my global colleagues who work with the news industry!
3.
You get a lot of support for your personal development and interests. I
managed to complete my part-time Masters program despite my hectic
schedule and learnt to fly a drone as part of Facebook Singapore’s
drone-flying club.
Jen:
1. I love the Facebook work environment. Everyone has so much passion, drive and talent!
2. Workplace by Facebook is awesome! It is an efficient and effective enterprise platform to stay in touch with colleagues and work updates.
3. I am well taken care of by Facebook's benefits program, Life@.
It gives Facebookers the support we need to ensure that our energy is
focused on creating the biggest impact in our work through providing the
best care and resources for us to thrive both inside and outside of
Facebook.
If you had unlimited power, what would you do?
Hedirman:
I’m a big science fiction fan, and would love to time-travel to see
what things would look like in a millennium. On a more pragmatic note, I
would spread ultimate empathy and connection so everyone can stop
fighting and hurting each other - just like the ultimate hippie.
Jen: I'd cure cancer, AND I'll create a pink Facebook app!
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