First Look: Adwoa Aboah For Marc Jacobs Beauty

Marc Jacobs and Adwoa Aboah go way back. In fact, it was Marc who gave Adwoa her first ever fashion show in New York and he has been a keen supporter of her career ever since. Not only that, but they share many of the same principles; “Diversity is something that’s important to me and it’s something you always see with casting for Marc’s shows,” says Adwoa, who founded Gurls Talk; an empowering online platform that allows women from all over the world to share their stories and celebrate each other.

And now, their relationship is cemented further with the announcement that Adwoa is the new face of Marc Jacobs Beauty, joining Kaia Gerber, Winona Ryder and Edie Campbell. “It’s a dream come true to be part of his vision,” she adds.

To kick off the partnership, Adwoa fronts the campaign for Le Marc Liquid Lip Crayon; a first-of-its-kind lip product combining the powerful pigment payoff of a liquid lipstick with the precise application of a crayon, all in a single swipe.

“Marc Jacobs Beauty is really exciting for me; when I was at school I would always struggle to find make-up that suited my skin tone and I certainly wouldn’t find anything from a luxury brand. I’m glad that girls don’t have that problem anymore.”