Not everyone's into fashion — and not
everyone has to be — and some of the arguments for the runway's
influence over what we actually wear are becoming, in this age of
globalization and street style and the Internet, a little tenuous.
Fashion — if indeed it ever was — is no longer the strict top-down
system under which designers irrigate the garden of imitators with their
precious original ideas; these days, many trends filter up (jeggings)
as well as filter down (clogs).
But all of us, generally speaking, wear
clothes, and some of the stories of the runway's loss of primacy in the
age of open-source everything are a little too neat, a little oversold.
For a lot of people, looking at new ways of making dresses is enjoyable.
And these shows still hold a huge amount of influence over how we
dress.
The runway is still where editors at influential magazines start
noting which looks and garments they will give space to in their
forthcoming issues. The runway is where bloggers look to identify key
trends and colors for the coming season, and it is where new textiles
are first seen.
(A lot of textile design techniques that have come to be
widely adopted, like digital printing, were first seen on the runway,
because designers are more willing to support innovative, small-scale
fashion R&D than mass retailers who are forced to be more cautious.)
The runway is where editors, and the stylists who work on the shows,
are exposed to new models and begin to consider those models for
editorials and even brand campaign's.
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