OAP Kaylah Oniwo is the latest successful woman to feature in Business Day‘s Women’s Hub.
Kaylah speaks to Business Day’s Kemi Ajumobi, about her love for radio,
how she started of her hit radio show “Catwalk with Kaylah” and what style means to her.
how she started of her hit radio show “Catwalk with Kaylah” and what style means to her.
Read excerpts from her interview below:
On ‘Catwalk with Kaylah’ and its success story so far: Initially,
when I came up with this brilliant idea of discussing fashion on the
radio, my program manager at the time couldn’t imagine the possibility
of connecting with an audience who couldn’t visualize my message since
it was broadcast on radio. He asked me to record a pilot and when he
heard it, he gave me the go ahead. I
incorporated social media to communicate visually to my audience and it
was a hit. The show fast became the No1 radio show for all things
fashion, beauty and life style attractions. Brand affiliations came on
board and added colour to the show. From Lux , L’oreal, Jumia, Colgate,
Ariel just to mention a few and notable names in the fashion industry
including Mai Atafo, Lisa Folawiyo, Moofa, Ejiro Amos Tafiri amongst
many others.
On how she has been able to pass her message across: The
use of social media is the number 1 medium to communicate. Everyone is
on their phone most of the time. With this, I give the audience the
opportunity to engage and connect with me without stress. I also stream
live as well.
On her definition of style: Style
is comfort, confidence and the ability to infuse your personality to
anything you are wearing. That way, you stand out and make a good
impression always .
On her love for being on air: I
love being on radio. For me, being authentic and consistent is key.
People are drawn to authenticity. I also believe you must leave your
audience happy no matter what. The reach is very wide and diverse so I
try to be as versatile as possible cutting across age barriers and
preferences.
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