In demonstration of its social mission to promote oral hygiene among Nigerians, Unilever Nigeria Plc.,
the makers of the leading toothpaste brand, Pepsodent, kicked off the
celebration of the 2018 World Oral Health Day (WOHD) with a press
conference on Friday, March 2nd, 2018 at Protea Hotel, GRA, Ikeja Lagos.
L-R: Bidemi Ademola, Unilever Legal Director, Ghana Nigeria; Toluwaleke Salu, Category Manager, Oral Care, Unilever; Dr. Bode Ijarogbe, President, Nigerian Dental Association; Bunmi Adeniba, Unilever Marketing Director, Ghana Nigeria; Dr. Bola Alonge, Director/Head of Dentistry, Federal Ministry of Health at the Pepsodent World Oral Health Day Press Conference in Lagos |
In partnership with the Nigerian Dental Association (NDA) and the Federal Ministry of Health
(FMOH), Unilever officially announced its plans to address oral health
issues, especially tooth decay, which is the most widespread disease in
the world and affects both children and adults.
Speaking on
the activities for the
year themed ‘Say Ahh: Think Mouth, Think Health’, the marketing
director, Unilever Ghana Nigeria, Bunmi Adeniba said,
“This year, we will be focusing on creating awareness against tooth
decay, currently the most widespread, chronic disease in the world, that
affects 3 out of 5 children, and almost all adults. Tooth decay can be
prevented and avoided through good oral hygiene practices, and increased
support and funding for prevention, detection and treatment programs.”
“From inception till date, Pepsodent
has reached a total of 3.5 million children with its Brush Day and Night
Schools Program. In 2018, we intend to directly reach 1.5 million
school children with our products and educational materials. This year
we’ll also be enlisting Nigerian youths as oral health advocates, who
will take the message of good oral health to their communities. Our
vision and commitment are to improve the oral health of 10 million
Nigerian children by 2020 through the Pepsodent Brush Day & Night
Schools Programme,” she concluded.
The World Oral Health Day (WOHD) is
an international day set aside yearly to celebrate the benefits of a
healthy mouth, promote worldwide awareness of the issues around oral
health, and reiterate the importance of good oral hygiene.
“It is a pleasure to partner with
Unilever Nigeria Plc., who has over the years made the World Oral Health
Day a success with their immense support. In 2018, we aim to get
everyone to recognize the impact oral health has on overall health, and
to help inspire a change in their oral care habits said Dr. Bode
Ijarogbe, President of the Nigerian Dental Association.
The Federal Ministry of Health,
represented by Dr. Bola Alonge, Director/Head of Dentistry commended the
initiative, saying that the partnership between the Federal Ministry of
Health and Unilever will help deliver optimal oral health care in the
country.
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