Kim Kardashian West is the cover star for Business of Fashion‘s first special report on the $500 billion global beauty industry.
Inside the issue, the reality-star-turned-mega-influencer talks with Imran Amed about
her work ethic, Keeping Up with The Kardashians, and the never-ending
content creation that fuels the Kardashian juggernaut.
“This morning I slept through. I was 40 minutes late for my workout —
I’m never late, never!” she exclaims as we dig into our breakfast. “I’m
so micromanaged. I was planning my workout before the kids wake up, at
like 6:30am, had my whole day planned to the T, and I guess I needed the
sleep. I feel so fulfilled, but overwhelmed, but in a good way, but
never busier.”
Indeed, while the reality-star-turned-mega influencer is, true to her
reputation, punctual, she is also much more normal and down-to-earth
than one might expect. Kardashian, 37, is a mother of three and has the
same struggles as working mothers everywhere.
“I’m on like. Full. Force. Work. Mode,” says Kardashian, pausing
between each word for emphasis. “I’ve never worked this hard. Back in
the day, we’d get up and do these satellite media tours, and start hair
and makeup at three in the morning, and have to be live at five. I
thought that was working hard. Now, I feel like just juggling a
relationship, kids, being a mom, work, is just a different kind of
experience.”
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