Luxury Menswear brand, Erenti
(Ee-ren-ti) by British-Nigerian Osborne Ojarimoni debuted an exclusive
amalgamation of contemporary fashion and African traditional apparel at
the just concluded Africa Fashion Week London 2018.
Osborne was born and raised in South London, He moved to Lagos, Nigeria
for 2 years from the age of 14 where his interest in African fashion and
luxury style first emerged, “When I was in Nigeria I observed that
those who were genuinely wealthy wore simple luxury – things that were
not too ‘loud’, such as the likes of business tycoons Femi Otedola and
Aliko Dangote who always are always in native wear but are some of the
richest men in Africa – whereas those who weren’t and/or pretended to be
would. I wanted to capture this concept in my own brand: confidence in
simple luxury, wearing luxury but not allowing it to wear you. This is
where our motto ‘confidence is silent’ comes from.”
Taking inspiration from prominent Nigerian figures like Fela Kuti and
Wizkid as well as luxury and contemporary high street stores like Zara,
Osborne says “the brand is a fusion of my culture and my environment”.
Erenti was established out of the aspiration to discover a distinctive
approach to showcase African class and elegance through modern, urban
apparel and accessories. With a strong appreciation of African
authenticity and rawness, Erenti pursues to merge culture and
contemporary designs to make its brand truly noticeable on a global
platform.
In every piece of clothing produced by Erenti there is magic. and magic he brought to London runway at AFWL2018
We can't wait to have that same magic on AFWN runway in September.
15th - 16th September 2018
Doors open from 1pm for Exhibition browsing and entertainment
Saturday Catwalk Shows: 3pm & 6pm
Sunday Catwalk Show: 5pm
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WITH THANKS TO OUR SUPPORTERS AND PARTNERS FOR #AFWN2018
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