OAP & Hypeman Oladotun Kayode aka The Energy gAD releases new images to celebrate his birthday. The Editorial Shoot was shot by exclaimed Photographer Emmanuel Oyeleke and styled by equally renowned Fashion-stylist Jane Michael Ekanem.
Dotun
has successfully carved out a niche within a diverse entertainment
industry. The intent of the shoot was
to showcase and story-tell Dotun
as many presenting-styles as alter-egos through fashion. Starting with
the good, the corporate smooth look, followed by the bad, with the
attire showing an affinity for martial arts and space travel. Finally
the energy, with the use of fire and illumination. All these showcase
his daring character to be different. This is the evolution of the
Energy gAD.
The Evolution of Hype
Dotun
observed in his hosting career, a lack of parties with life and the
Nigerian notion of sit and be seen or just be there. He saw an
opportunity to carve out a niche. He saw in his own personality a
catalyst and portal to bring the energy to the party-space, by creating
an Alter-ego that channelled his God-given energy and control. Not only
has Dotun been able to master the skill of crowd-control, but he has
also tapped into our reciprocal human energy to be controlled in the
euphoria of a crowd. This very powerful mix has been the success behind
this now established brand.
Like Sàngó, the Alaafin of Oyo he
controlled Thunder. ‘f èdùn kó lè b’ ebè isu’, meaning the one who uses
the thunderbolt to till the earth into heaps like those for planting
yams.
This powerful simile and constant improvement of Dotun’s
brand mean the genre of Hype is here to stay. Where, in previous times,
on stage, the Hypeman’s role was to support the music Artist, Dotun has
shown through precedence that he can be at the forefront, even without
the Artist. He ensures the event/party has the influence and energy
required.
This is Oladotun Kayode, this is the Energy gAD.
The Bad
The Energy
The Good
Photo Credit: Photography/Concept by @emmanueloyeleke Fashion/Styling by @janemichaelekanem Creative Director/Story by @tosin.oshinowo
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