Daar Communications Plc said: "The
Daar Award is not a social media popularity contest. However, we do
value the feedback and opinions of our values audiences and thus have
allocated 30% of the scores to the feedback received from social media."The consideration of our Award Planning Committee also accounts for 30% but (it) is a bit more rigorous than a poll. Our guidelines for the awards are published on our website: www.daarawards.com.
"Being a television event, the attendance of awardees or their representatives at the venue of our awards scores most highly at 40%."
Read the full text of the statement below👇👇👇
DAAR AFRICAN PRESIDENT OF THE YEAR AWARD
HAVING RECOGNISED 72 WINNERS IN CATEGORIES RANGING FROM POLITICS, BUSINESS, LIFESTYLE, ENTERTAINMENT, MUSIC, AND SPORTS, IT HAS BECOME NECESSARY TO PROVIDE SOME CLARIFICATIONS ON THE PROCESS BY WHICH WINNERS HAVE EMERGED IN THE JUST CONCLUDED DAAR AWARDS CEREMONY.
THE DAAR AWARDS IS NOT A SOCIAL MEDIA POPULARITY CONTEST, HOWEVER, WE DO VALUE THE FEEDBACK AND OPINIONS OF OUR VALUED AUDIENCES AND THUS HAVE ALLOCATED 30% OF THE SCORES TO THE FEEDBACK RECEIVED FROM SOCIAL MEDIA.
THE CONSIDERATION OF OUR AWARD PLANNING COMMITTEE ALSO ACCOUNTS FOR 30% BUT (IT) IS A BIT MORE RIGOROUS THAN A POLL. OUR GUIDELINES FOR THE AWARDS ARE PUBLISHED ON OUR WEBSITE WWW.DAARAWARDS.COM.
BEING A TELEVISION EVENT, THE ATTENDANCE OF AWARDEES OR THEIR REPRESENTATIVES AT THE VENUE OF OUR AWARDS SCORES MOST HIGHLY AT 40%.
IT IS IMPORTANT TO NOTE THAT DAAR IS FIRST AND FOREMOST A NIGERIAN COMPANY WITH A VISION AND MISSION OF PROMOTING NIGERIA AS A NATION, NIGERIANS AS A PEOPLE AND MADE IN NIGERIA AS A BRAND IN ENCOURAGING THE PATRONAGE OF NIGERIAN BUSINESSES, PRODUCTS AND SERVICES IN THE GLOBAL MARKETPLACE.
THIS BEGINS WITH RECOGNISING OUR OWN AT HOME AND IS EXPLAINED IN THE DAAR AWARDS GUIDELINES.
REACTIONS TO THE DECISION TO AWARD THE AFRICAN PRESIDENT OF THE YEAR TO PRESIDENT BUHARI HAVE TRAILED THE AWARDS IN VIEW OF PRESIDENT MUHAMMADU BUHARI LOSING OUR POLL FOR WHO SHOULD WIN THIS PRESTIGIOUS AWARD. WE HAVE NOT TAKEN DOWN THE POLL RESULTS WHICH REMAIN A PUBLIC RECORD OF THE PROCESSES BY WHICH WE EVALUATED AND CAME TO A DECISION.
OUR UTMOST CONSIDERATION AND POSITION ON THE ISSUE REMAINS THAT IRRESPECTIVE OF SOCIAL POSITIONS AND ISSUES SURROUNDING OPINIONS AROUND OUR PRESIDENT, DAAR AWARDS IS APOLITICAL AND IS GUIDED BY ITS UNDERLAYING PRINCIPLES FOR THE PROMOTION OF NIGERIANS AND NIGERIAN ORGANISATIONS. WE WILL NOT PROMOTE A FOREIGN LEADER IN A CATEGORY IN WHICH OUR OWN PRESIDENT IS PARTICIPATING. IT WILL NOT HAPPEN IN THE USA, IN THE UK, IN SOUTH AFRICA NOR IN GHANA. THE AWARD OF AFRICAN PRESIDENT OF THE YEAR IS AN HONORARY AWARD AND WE HAVE ALSO EXTENDED HONORARY AWARDS TO OTHER PRESIDENTS IN THIS CATEGORY.
WE HOPE THE ABOVE EXPLANATION PUTS CLARITY TO THE ISSUE. THANK YOU ALL FOR WATCHING, PARTICIPATING AND RESPONDING TO THE DAAR AWARDS.
WE SHALL CONTINUOUSLY STRIVE TO IMPROVE AND REFINE OUR PROCESSES.
GOD BLESS NIGERIA!
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