After months of relative calm in cryptocurrency markets, bitcoin exploded back into life in April with its sharpest price jump in over a year - but few people could convincingly explain why.

The 20% leap focused investors’ attention on one of the enduring
mysteries of cryptocurrencies: what moves the price of an emerging asset in an
opaque, largely unregulated market?
For some, the answer lies on social media. Hedge funds and asset
managers seeking an edge are training computers to scrape social media sites
for triggers that could move the price of digital currencies.
Their goal: crafting algorithms capable of picking out price
“signals” from the background noise of sites ranging from Reddit and WeChat to
Twitter and Telegram.
Many investors already use computer models to identify, and
trade, price differences across hundreds of cryptocurrency trading exchanges.
But with opportunities for arbitrage narrowing as the nascent
sector develops, big players are increasingly looking to build or buy more
sophisticated robots to find market-moving signals online, according to
interviews with six hedge funds and asset managers and three software
developers.
Yet while the use of algorithms, or algos, for parsing social
media may be growing, some of those interviewed said major challenges and risks
remain to their wider deployment, from cost to complexity.
“It’s an arms race for money managers,” said Bin Ren, CEO of
Elwood Asset Management, which specializes in digital assets and is owned by
Brevan Howard founder Alan Howard.
“Very few players are able to implement and deliver it, but I
believe it is highly profitable.”
Such “sentiment analysis,” as computer-driven reading of the
social media mood is known, is used as a tool in traditional markets like
equities and foreign exchange to trade on consumer feelings toward a company or
asset.
But it could be of greater significance in cryptocurrency
markets, where there are few authoritative sources of information, such as
central banks, scarcely any reliable data to gauge asset value like economic
indicators and financial statements, and a high proportion of individual
investors.
It is also early days for the technique in the crypto sector,
with scant industry-wide data on performance and many questions over its
effectiveness. None of the institutions Reuters spoke to would give details of
the performance of their algorithms, citing commercial confidentiality.
- Reuters
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