iPhone Sales of $56bn in Quarter, Wearables Soar

Apple on Tuesday reported sales and profits for the holiday shopping quarter above Wall Street expectations, powered by a rise in iPhone sales for the first time in a year and soaring demand for add-ons like AirPods wireless headphones.





But even though Apple executives set a new target of 
600-million paid subscribers on its platform by the end of calendar 2020, the company’s closely watched services business, which includes its new Apple TV+ streaming offering, missed Wall Street’s targets. Apple’s total number of installed devices grew by 100-million to more than 1.5-billion over the past year.


Apple gave a revenue forecast for the quarter ending in March above Wall Street expectations. But CEO Tim Cook said the company was using a wider-than-normal prediction range because of the uncertainty created by the coronavirus outbreak in China, where many of Apple’s suppliers are based. Cook said executives plan to discuss more details of how the virus will affect Apple’s supply chain on the company’s conference call with investors.

Apple shares rose 2.7% to $326.15 in after-hours trading after the results were announced.

Apple posted $91.8bn in revenue for the quarter ended December 28, compared with analyst estimates of $88.5bn, according to IBES data from Refinitiv. The company forecast $63bn  to $67bn in revenue for the quarter ending in March, ahead of estimates of $62.4bn, showing it believes that its phones and other devices such as AirPods wireless headphones will continue to sell well during what is often a slow time of year.

Apple’s share price has more than doubled since Cook warned a year ago that the company was likely to miss financial targets for its biggest sales quarter of its fiscal 2019. In the year since, Apple slashed prices in China, one of its most important markets, to rekindle sales there. The company also made a push into paid services, rolling out a credit card with Goldman Sachs and subscription gaming and television services last year.

Apple reported services revenue of $12.7bn, below analyst estimates of $13bn, and up from $10.9bn the year before. Many investors think that services revenue eventually will boost Apple’s gross margins, which were 38.35% in the December quarter compared with estimates of 38.06%.

The shift towards services, however, depends on Apple continuing to grow its base of users and sign them up for recurring subscriptions that analysts view as potentially more lucrative than hardware sales, which can be inconsistent because they are large purchases that consumers make only every few years. Apple said it now has more than 1.5-billion active installed devices and 480-million subscribers to both its own and third-party paid services, compared with 1.4-billion devices and 360-million subscribers a year earlier.

Apple’s Cook said  the company expects surpass its previously stated goal of 500-million subscribers for 2020 during the current quarter ended in March, ahead of schedule.

Cook said Apple is establishing a new goal of 600-million subscribers by the end of the calendar year.




“We’re really proud of 100-million (user) growth in the installed base. That’s huge. And that’s a testament to the new customers we brought in, the switchers,” Cook said.

Solid iPhone sales of $55.96bn compared with analyst estimates of $51.6 billion and year-before sales of $52bn snapped a year-long trend of major sales declines for Apple’s biggest-selling hardware product. Cook said that the iPhone 11 and iPhone 11 Pro models drove the growth and also factored into the company’s forecast, calling the devices “the strongest iPhone lineup we’ve ever had”.

But Apple’s wearables segment — which, along with AirPods, also includes the Apple Watch — hit $10bn  in revenue versus estimates of $9.5bn, up sharply from $7.3bn the year before.

Bernstein analyst Toni Sacconaghi wrote in a note to clients that sales of AirPods alone – a metric Apple does not disclose – may have reached $3.5bn to $4bn in the December quarter, a rise of 150% from the year before.



Reuters